About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.

AIMS does not receive any funding or benefit from being linked with any commercial enterprise. This is to ensure that AIMS is, and is seen to be, wholly independent of any third parties in order to preserve our reputation for providing impartial information . However, we may still publicise events, activities or information produced by others which we believe contributes to our mission. Our full policy on Advertising, Promotion and Endorsement can be found here

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Shane Ridley (Publications)
Emma Ashworth
Nadia Higson
Verina Henchy

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

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Latest Content

Journal

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AIMS during the 1970s

AIMS Journal, 2020, Vol 32, No 3 By Shane Ridley AIMS Trustee I decided to read through the 1970s , starting with the Quarterly Newsletter for September 1970 which was ty…

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AIMS during the 1960s

AIMS Journal, 2020, Vol 32, No 3 by Dorothy Brassington AIMS Trustee and Treasurer It has been fascinating to read the early newsletters and discover exactly what AIMS wa…

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AIMS during the 1980s

AIMS Journal, 2020, Vol 32, No 3 by Verina Henchy AIMS Trustee I was delighted to hear that the theme for this Journal is to look back over a 60 year history of maternity…

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Events

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AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

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ARM National Conference 2020: "How…

Chair: Professor Soo Downe, University of Central Lancashire Dr Gloria Esegbona, OBGYN and Winston Churchill Fellow 2015 Kings College Learning Institute Dr Gloria Esegbo…

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NICE Annual Conference 2020

Registration for the NICE Annual Conference 2020 will open on 22 January 2020. For more details and to register your interest, please visit http://www.niceconference.org.…

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Latest Campaigns

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AIMS submission to the Health and S…

AIMS' evidence to the Health and Social Care Select Committee - Safety of Maternitys Services in England In July 2020, the UK Parliament's Health and Social Care Select C…

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AIMS comments on RCOG - Restoration…

A prioritisation framework for care in response to COVID-19 Version 2.1: Published Friday 26 June 2020 AIMS has welcomed the RCOG document Restoration and Recovery: prior…

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AIMS' evidence to the Health and So…

AIMS' evidence to the Health and Social Care Select Committee On April 22, the UK Parliament's Health and Social Care Select Committee opened an inquiry ​into the plannin…

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