About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Emma Ashworth
Nadia Higson
Verina Henchy

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

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Latest Content

Journal

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The CQC 2019 survey of women’s expe…

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 2 By Nadia Higson The Care Quality Commission (CQC) mater…

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Incentives for Continuity of Carer…

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 2 By the AIMS Campaigns Team Trust Boards will now have a…

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What has the AIMS Campaigns team be…

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 2 We reviewed the Care Quality Commission’s (CQC) 2019 su…

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Events

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AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

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ARM National Conference 2020: "How…

Chair: Professor Soo Downe, University of Central Lancashire Dr Gloria Esegbona, OBGYN and Winston Churchill Fellow 2015 Kings College Learning Institute Dr Gloria Esegbo…

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NICE Annual Conference 2020

Registration for the NICE Annual Conference 2020 will open on 22 January 2020. For more details and to register your interest, please visit http://www.niceconference.org.…

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Latest Campaigns

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AIMS' evidence to the Health and So…

AIMS' evidence to the Health and Social Care Select Committee On April 22, the UK Parliament's Health and Social Care Select Committee opened an inquiry ​into the plannin…

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AIMS Comments on RCM Clinical Brief…

AIMS welcomes the recent publication of the RCM Clinical Briefing Sheet: ‘freebirth’ or ‘unassisted childbirth’ during the COVID-19 pandemic ( www.rcm.org.uk/media/3904/f…

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Template Campaigning Letters about…

AIMS has had many enquiries about how to find out about, and seek to influence, local service changes during this period. Here we have included several examples of issues…

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