AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness".
In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Shane Ridley (Chair of Trustees)
Debbie Chippington Derrick
Dorothy Brassington (Treasurer)
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
AIMS Journal, 2020, Vol 32, No 4 Lorna Tinsley Interview by Rachel Boldero AIMS believes that an effective Nursing and Midwifery Council (NMC) is crucial for a well-funct…Read more
AIMS Journal, 2020, Vol 32, No 4 By Wendy Jones PhD MRPharmS MBE ‘ Scientific, evidence-led information which is very up to date and relevant, and … better informed than…Read more
AIMS Journal, 2020, Vol 32, No 4 The OBS facilitators: Charlotte Gilman, Julie Gallegos, Lisa Mansour and Jayne Joyce (left to right) By Jayne Joyce IBCLC Project Lead Ox…Read more
POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…Read more
AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft guidelines can be foun…Read more
In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is something that AIMS has been…Read more
AIMS has submitted comments on the draft update of the NICE Caesarean Section Guideline You can read our comments here The details of the draft and update schedule can be…Read more