AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness".
In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Debbie Chippington Derrick
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
AIMS Journal, 2021, Vol 33, No 4 By the AIMS Campaigns Team Covid-19: With other members of the But Not Maternity Alliance  we wrote to all Trusts and boards that were…Read more
AIMS Journal, 2021, Vol 33, No 4 Alex Smith The title of the editorial for this issue of the journal is, ‘What just happened?’ I feel a little bit like ‘baby bear’ from G…Read more
AIMS Journal, 2021, Vol 33, No 4 [ All charts are taken from or adapted from the report ] By the AIMS Campaigns Team The National Maternity and Perinatal Audit (NMPA) is…Read more
POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…Read more
AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity services across Engl…Read more
The draft document can be found here General comments: The comments form is online only and cannot be downloaded. This makes it very difficult for considered responses to…Read more
AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a position on a wide range…Read more