AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"
In 2014 we became a registered charirty and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
AIMS Journal, 2018, Vol 30, No 2 By Jo Dagustun, Editor Welcome to this AIMS Journal, Implementing Better Births Part 2, where we continue to discuss the implementation,…Read more
AIMS Journal, 2018, Vol 30 No 2 By Mary Newburn It’s just over two years since Better Births 1 was published. Yet as many of us were part of engagement events and submitt…Read more
AIMS Journal, 2018, Vol 30, No 2 By Laura James Since 1984, Maternity Services Liaison Committees (MSLCs) have been working away in the background of maternity care. Thes…Read more
For more informaiton, please visit the ARM's Facebook page: https://www.facebook.com/events/1922001798104030/Read more
Come and visit the AIMS stand at this event! The University of Suffolk Midwifery Society, alongside the School of Health Sciences are delighted to announce and invite you…Read more
Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.uk/mbrrace-uk/reports…Read more
Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of Carer models of care,…Read more
Focussing on the failings of the LSA in the case of Clare Fisher: The Healthcare Inspectorate Wales’ report (2013) Summarised by Beverley Beech In 2013, Healthcare Inspec…Read more