AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"
In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Shane Ridley (Chair of Trustees)
Debbie Chippington Derrick
Dorothy Brassington (Treasurer)
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 3 By Shane Ridley AIMS Trustee I decided to read through…Read more
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 3 by Dorothy Brassington AIMS Trustee and Treasurer It ha…Read more
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 3 by Verina Henchy AIMS Trustee I was delighted to hear t…Read more
POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…Read more
Friday 11th December 2020 At this virtual conference we will present the findings of the 7th MBRRACE-UK report of Saving Lives, Improving Mothers' Care: findings of the s…Read more
Thursday 10th December 2020 At this virtual conference we will present the findings of the: National Perinatal Mortality Surveillance for Births in 2018 National Confiden…Read more
AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institute, and Make Birth B…Read more
AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services provided by One to One…Read more
AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better and Pregnant then Scr…Read more