About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.

AIMS does not receive any funding or benefit from being linked with any commercial enterprise. This is to ensure that AIMS is, and is seen to be, wholly independent of any third parties in order to preserve our reputation for providing impartial information . However, we may still publicise events, activities or information produced by others which we believe contributes to our mission. Our full policy on Advertising, Promotion and Endorsement can be found here

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Shane Ridley (Chair of Trustees)
Nadia Higson
Debbie Chippington Derrick
Dorothy Brassington (Treasurer)
Emma Ashworth
Verina Henchy
Rania Guirguis

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

Enca-logo

Latest Content

Journal

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AIMS during the 1970s

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 3 By Shane Ridley AIMS Trustee I decided to read through…

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AIMS during the 1960s

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 3 by Dorothy Brassington AIMS Trustee and Treasurer It ha…

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AIMS during the 1980s

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 3 by Verina Henchy AIMS Trustee I was delighted to hear t…

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Events

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AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

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Presenting the MBRRACE-UK 'Saving L…

Friday 11th December 2020 At this virtual conference we will present the findings of the 7th MBRRACE-UK report of Saving Lives, Improving Mothers' Care: findings of the s…

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Presenting the MBRRACE UK Perinatal…

Thursday 10th December 2020 At this virtual conference we will present the findings of the: National Perinatal Mortality Surveillance for Births in 2018 National Confiden…

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Latest Campaigns

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AIMS asks Society and College of Ra…

AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institute, and Make Birth B…

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Why does the NHS make it so difficu…

AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services provided by One to One…

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Call to NHS England to strengthen g…

AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better and Pregnant then Scr…

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