AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness".
In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Debbie Chippington Derrick
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
AIMS Journal, 2020, Vol 33, No 1 By Sophie Martin We all have continuous internal monologues running day and night 1 . Much of what the voices in our heads say is a refle…Read more
AIMS Journal, 2020, Vol 33, No 1 By the AIMS Campaigns Team Donna Ockenden and her team’s first – interim – report was published in December 2020. It starts to lay bare h…Read more
AIMS Journal, 2020, Vol 33, No 1 By Alex Smith The theme for our March edition of the AIMS Journal is Salutogenesis. Salutogenesis is a term introduced by sociologist and…Read more
POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…Read more
This year’s AGM will be an online meeting, so we plan to keep it to two hours. However, there will be the opportunity to stay, chat and socialise with friends and colleag…Read more
AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose was to raise awareness…Read more
AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting the huge variation bet…Read more
AIMS has responded to the call for evidence to inform the Government’s Violence Against Women and Girls (VAWG) strategy 2021 to 2024 Violence Against Women and Girls (VAW…Read more