AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"
In 2014 we became a registered charirty and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
AIMS Journal, 2018, Vol 30, No 3 By Claire Pottage As a fairly anxious person I found myself really enjoying pregnancy and embracing all that came with it. Early on I fel…Read more
Complete list of book reviews on the AIMS website AIMS Journal, 2018, Vol 30, No 3 Reviewed for AIMS by Maddie McMahon 2017, Eynham Press, £16.99 Paperback: 389 pages ISB…Read more
Complete list of book reviews on the AIMS website AIMS Journal, 2018, Vol 30, No 3 Reviewed for AIMS by Jo Dagustun Published by Pinter and Martin Ltd 2009 ISBN 978-1-905…Read more
Lactation Consultants of Great Britain's 2019 Conference. More details from their Facebook event: https://www.facebook.com/events/1383226171814001/Read more
Tamba Maternity Engagement End of Project Conference, Project Findings and CPD Learning. Please click here for event link. AGENDA 09:45 - 10:00 Registration and Coffee 10…Read more
For more informaiton, please visit the ARM's Facebook page: https://www.facebook.com/events/1922001798104030/Read more
Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.uk/mbrrace-uk/reports…Read more
Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of Carer models of care,…Read more
Focussing on the failings of the LSA in the case of Clare Fisher: The Healthcare Inspectorate Wales’ report (2013) Summarised by Beverley Beech In 2013, Healthcare Inspec…Read more