About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.

AIMS does not receive any funding or benefit from being linked with any commercial enterprise. This is to ensure that AIMS is, and is seen to be, wholly independent of any third parties in order to preserve our reputation for providing impartial information . However, we may still publicise events, activities or information produced by others which we believe contributes to our mission. Our full policy on Advertising, Promotion and Endorsement can be found here

AIMS is committed to the principles of environmental protection and sustainable development. We recognise that environmental impact is one of the most serious and important issues that faces society. This policy sets out our commitment in this area. AIMS is committed to the principles of environmental protection and sustainable development. We recognise that environmental impact is one of the most serious and important issues that faces society. Our full policy on Environmental Policy can be found here

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness".

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Shane Ridley (Chair of Trustees)
Nadia Higson
Debbie Chippington Derrick
Dorothy Brassington (Treasurer)
Emma Ashworth
Verina Henchy
Rania Guirguis
Rebecca Robertson

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

Enca-logo

Latest Content

Journal

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An Interview with Lorna Tinsley

AIMS Journal, 2020, Vol 32, No 4 Lorna Tinsley Interview by Rachel Boldero AIMS believes that an effective Nursing and Midwifery Council (NMC) is crucial for a well-funct…

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My experiences of supporting breast…

AIMS Journal, 2020, Vol 32, No 4 By Wendy Jones PhD MRPharmS MBE ‘ Scientific, evidence-led information which is very up to date and relevant, and … better informed than…

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Oxfordshire Breastfeeding Support &…

AIMS Journal, 2020, Vol 32, No 4 The OBS facilitators: Charlotte Gilman, Julie Gallegos, Lisa Mansour and Jayne Joyce (left to right) By Jayne Joyce IBCLC Project Lead Ox…

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Events

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AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

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AIMS Annual General Meeting 2020

This year’s AGM will be an online meeting, so we plan to keep it to two hours. However, there will be the opportunity to stay, chat and socialise with friends and colleag…

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Latest Campaigns

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AIMS letter to Jeremy Hunt followin…

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discussion regarding a so-…

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NICE Shared Decision Making Guideli…

AIMS has submitted comments on the draft NICE Shared decision making Guideline. You can read our comments here The details of the consultation on the draft guidelines can…

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NICE Neonatal Infection Guideline -…

AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft guidelines can be foun…

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