About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Ceri Durham
Emma Ashworth
Nadia Higson

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

Enca-logo

Latest Content

Journal

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Book Review: Misconceptions: Truth,…

Complete list of book reviews on the AIMS website AIMS Journal, 2019, Vol 31, No 1 Reviewed for AIMS by Marein Schmitthenner Published by Vintage, 2002 ISBN 0-099-27416-7…

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Obituary of Philomena Canning, Sept…

AIMS Journal, 2019, Vol 31, No 1 By Marie O’Connor Philomena Canning was a fearless advocate of the human rights of mothers in maternity care and of midwives in clinical…

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Clinical Guidelines: Litigation, Pa…

AIMS Journal, 2019, Vol 31, No 1 By Beth Whitehead The purpose of the conference was to explore how evidence-based clinical guidelines are used by defendants, lawyers and…

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Events

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AIMS Volunteers Meeting

Details TBC

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UNICEF Baby Friendly Initiative 201…

28 - 29 November 2019, SEC Centre Glasgow Speakers include: Day 1 Dr Chris van Tulleken – Doctor and leading BBC science presenter Robert Boyle – Clinical Reader in Paedi…

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International Maternity Expo

A two day (12 and 13 November) international maternity festival and trade expo from the producers of All4Maternity , The Practising Midwife and Maternity & Midwifery Foru…

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Latest Campaigns

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Letter to The Guardian in response…

Sent 9th May 2019 By email ( guardian.readers@theguardian.com ) Dear Sir, I write in response to the opinion piece by Barbara Ellen entitled “Meghan Markle’s home birth s…

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AIMS Response to MBRRACE-UK Report…

Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.uk/mbrrace-uk/reports…

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Implementing Better Births: Continu…

Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of Carer models of care,…

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