About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.

AIMS does not receive any funding or benefit from being linked with any commercial enterprise. This is to ensure that AIMS is, and is seen to be, wholly independent of any third parties in order to preserve our reputation for providing impartial information . However, we may still publicise events, activities or information produced by others which we believe contributes to our mission. Our full policy on Advertising, Promotion and Endorsement can be found here

AIMS is committed to the principles of environmental protection and sustainable development. We recognise that environmental impact is one of the most serious and important issues that faces society. This policy sets out our commitment in this area. AIMS is committed to the principles of environmental protection and sustainable development. We recognise that environmental impact is one of the most serious and important issues that faces society. Our full policy on Environmental Policy can be found here

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness".

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Shane Ridley
Nadia Higson
Debbie Chippington Derrick
Dorothy Brassington
Emma Ashworth
Verina Henchy
Rania Guirguis
Rebecca Robertson

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

Enca-logo

Latest Content

Journal

« »

On message - What can we learn from…

AIMS Journal, 2020, Vol 33, No 1 By Sophie Martin We all have continuous internal monologues running day and night 1 . Much of what the voices in our heads say is a refle…

Read more

Getting to grips with the first Ock…

AIMS Journal, 2020, Vol 33, No 1 By the AIMS Campaigns Team Donna Ockenden and her team’s first – interim – report was published in December 2020. It starts to lay bare h…

Read more

Editorial: Salutogenesis - Putting…

AIMS Journal, 2020, Vol 33, No 1 By Alex Smith The theme for our March edition of the AIMS Journal is Salutogenesis. Salutogenesis is a term introduced by sociologist and…

Read more

Events

« »

AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

Read more

AIMS Annual General Meeting 2020

This year’s AGM will be an online meeting, so we plan to keep it to two hours. However, there will be the opportunity to stay, chat and socialise with friends and colleag…

Read more

Latest Campaigns

« »

Report on the But Not Maternity/Nat…

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose was to raise awareness…

Read more

Press release: We have a roadmap fo…

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting the huge variation bet…

Read more

AIMS Submission to the Violence Aga…

AIMS has responded to the call for evidence to inform the Government’s Violence Against Women and Girls (VAWG) strategy 2021 to 2024 Violence Against Women and Girls (VAW…

Read more