AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"
In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2019, Vol 31, No 3 By Emma Ashworth For years, AIMS produced a small book…Read more
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2019, Vol 31, No 3 By Shane Ridley I’m very pleased to introduce a book, T…Read more
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2019, Vol 31, No 3 By Beth Whitehead After a difficult birth, it is natura…Read more
The festival runs from 8am to 5pm on 23rd April 2020 and includes expert speakers, an exhibition, seminars and an awards ceremony. Speakers include: Mary Renfrew FRSE (Pr…Read more
8.30am - 5pm Study day, including networking breaks and lunch, with sessions on the following topics: Bipolar support in pregnancy and planning for the postnatal period M…Read more
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AIMS is currently finalising our response to this consultation, which closes on 16 October 2019. The Nursing and Midwifery Council (NMC) plays a key role in the ongoing q…Read more
Call for submissions: Mistreatment and violence against women during reproductive health care with a focus on childbirth The mandate of the United Nations Special Rapport…Read more
AIMS submitted our response to this consultation on 7 May 2019. The Nursing and Midwifery Council (NMC) plays a key role in the ongoing quality assurance and regulation o…Read more