AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.
Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our Equality, Diversity and Inclusivity statement reflects our determination to support everyone who uses the maternity services.
Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"
In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here
In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.
The charity is run by volunteer trustees, who are currently:
Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Click here for AIMS contact details
AIMS has been a long standing member of the European Network of Childbirth Associations
AIMS Journal, 2020, Vol 32, No 2 By Lucy Castelino After four years of pregnancies ending in heartbreak, I couldn’t wait for the day we got to meet our miracle rainbow tw…Read more
To read or download this Journal in a magazine format on ISSUU, please click here Complete list of book reviews on the AIMS website AIMS Journal, 2020, Vol 32, No 1 Give…Read more
To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2020, Vol 32, No 1 By Jo Dagustun Everyone working to improve maternity se…Read more
POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…Read more
Registration for the NICE Annual Conference 2020 will open on 22 January 2020. For more details and to register your interest, please visit http://www.niceconference.org.…Read more
The theme of IMUK's 2020 National Conference 2020 is The Science Behind The Art of Midwifery. Speakers to be announced and tickets will be released soon. Information is a…Read more
AIMS' evidence to the Health and Social Care Select Committee On April 22, the UK Parliament's Health and Social Care Select Committee opened an inquiry into the plannin…Read more
AIMS welcomes the recent publication of the RCM Clinical Briefing Sheet: ‘freebirth’ or ‘unassisted childbirth’ during the COVID-19 pandemic ( www.rcm.org.uk/media/3904/f…Read more
AIMS has had many enquiries about how to find out about, and seek to influence, local service changes during this period. Here we have included several examples of issues…Read more