About AIMS - Association for Improvements in the Maternity Services

AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted.

Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness"

In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters.
The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here

In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

The charity is run by volunteer trustees, who are currently:

Debbie Chippington Derrick (Chair of Trustees)
Dorothy Brassington (Treasurer)
Virginia Hatton (Secretary)
Shane Ridley (Publications)
Ceri Durham
Emma Ashworth
Nadia Higson

Click here for AIMS contact details

AIMS has been a long standing member of the European Network of Childbirth Associations

Enca-logo

Latest Content

Journal

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Editorial: Everyone’s an individual…

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2019, Vol 31, No 2 We’re all different, with different colour eyes that se…

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Diverse, not defective

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2019, Vol 31, No 2 By Beth Whitehead The latest MBRRACE report 1 was relea…

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High BMI waterbirth – time for trus…

To read or download this Journal in a magazine format on ISSUU, please click here AIMS Journal, 2019, Vol 31, No 2 By Amber Marshall The Winterton Report 1 in 1992 recomm…

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Events

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Perinatal Mental Health Maternity S…

8.30am - 5pm Study day, including networking breaks and lunch, with sessions on the following topics: Bipolar support in pregnancy and planning for the postnatal period M…

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AIMS Volunteers Meeting

Details TBC

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London Maternity & Midwifery Festiv…

The London Maternity & Midwifery Festival will be returning to the ILEC Conference Centre in Earls Court on Tuesday 21st January 2020. For more information and to registe…

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Latest Campaigns

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Letter to The Guardian in response…

Sent 9th May 2019 By email ( guardian.readers@theguardian.com ) Dear Sir, I write in response to the opinion piece by Barbara Ellen entitled “Meghan Markle’s home birth s…

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AIMS Response to MBRRACE-UK Report…

Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.uk/mbrrace-uk/reports…

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Implementing Better Births: Continu…

Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of Carer models of care,…

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