Campaigns Page 1 of 3

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

Coronavirus and the Maternity Services

AIMS recognises that the ongoing Coronavirus pandemic is placing an extraordinary burden on the NHS and its staff. We pay tribute to all staff, who we…   Read more…

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

AIMS Statement concerning the nationwide March With Midwives vigils taking place on November 21st 2021

Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…   Read more…

Response to the RCOG Consent Advice Guideline Draft – Planned Caesarean Birth

The draft document can be found here General comments: The comments form is online only and cannot be downloaded. This makes it very difficult for con…   Read more…

AIMS Campaigns Update, December 2021: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

NICE Inducing Labour Guideline - Consultation on Draft May - July 2021

AIMS is pleased that the majority of our 65 comments have resulted in positive changes in the final NICE Guideline for Inducing Labour which were publ…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Report on the But Not Maternity/National Maternity Voices Webinar 22nd March 2021

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose wa…   Read more…

Submission to the Health and Social Care Committee’s Expert Panel

As part of its non-inquiry work, the Health and Social Care Select Committee have established a panel to conduct an evaluation of the Government's com…   Read more…

AIMS Campaigns Update: Better Births 5 Years On

By the AIMS Campaigns Team Last month - on February 22 to be precise - AIMS marked the fifth anniversary of the publication of Better Births. Judging…   Read more…

AIMS Submission to the Violence Against Women and Girls call for evidence

AIMS has responded to the call for evidence to inform the Government’s Violence Against Women and Girls (VAWG) strategy 2021 to 2024 Violence Against…   Read more…

NICE Antenatal Care Guideline - Consultation on Draft March 2021

AIMS has submitted comments on the draft NICE Guideline for Antenatal care for uncomplicated pregnancies. You can read our comments here The details o…   Read more…

RCOG Consultation on leaflet - Considering a caesarean birth

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on the draft of a new leaflet which they plan to…   Read more…

AIMS letter to Jeremy Hunt following comments about stamping out the 'ideology of normal birth'

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discus…   Read more…

Implementing Continuity of Carer in England: What can local Birth Activists do now?

In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is somethin…   Read more…

NICE Shared Decision Making Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft NICE Shared decision making Guideline. You can read our comments here The details of the consultation on the…   Read more…

NICE Neonatal Infection Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft gu…   Read more…

NICE Caesarean Section Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Caesarean Section Guideline You can read our comments here The details of the draft and up…   Read more…

NICE Postnatal Care Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Postnatal Care Guideline You can read our comments here The details of the draft guideline…   Read more…

AIMS asks Society and College of Radiographers to review guidance on partners and supporters at scans

AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institu…   Read more…

Why does the NHS make it so difficult for organisations to partner with it successfully, and how can this be changed?

AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services pro…   Read more…

Call to NHS England to strengthen guidance to Trusts on partners attending maternity services

AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better a…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

AIMS comments on latest guidance on birth partner restrictions

AIMS welcomes the new ' Framework to assist NHS trusts to reintroduce access for partners, visitors and other supporters of pregnant women in English…   Read more…

AIMS Response to NICE consultation on FASD Quality Standard

NICE is developing a quality standard relating to FASD (Fetal Alcohol Spectrum Disorder). AIMS welcomes the development of this quality standard as we…   Read more…

Latest Content

Journal

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What has the AIMS campaigns team be…

AIMS Journal, 2021, Vol 33, No 4 By the AIMS Campaigns Team Covid-19: With other members of the But Not Maternity Alliance [1] we wrote to all Trusts and boards that were…

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Aims Editorial December 2021: What…

AIMS Journal, 2021, Vol 33, No 4 Alex Smith The title of the editorial for this issue of the journal is, ‘What just happened?’ I feel a little bit like ‘baby bear’ from G…

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How does BMI influence maternity ca…

AIMS Journal, 2021, Vol 33, No 4 [ All charts are taken from or adapted from the report ] By the AIMS Campaigns Team The National Maternity and Perinatal Audit (NMPA) is…

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Events

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AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

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Latest Campaigns

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AIMS Campaigns Update, December 202…

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity services across Engl…

Read more

Response to the RCOG Consent Advice…

The draft document can be found here General comments: The comments form is online only and cannot be downloaded. This makes it very difficult for considered responses to…

Read more

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a position on a wide range…

Read more