Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

AIMS Letter to Wes Streeting

AIMS has written to Wes Streeting MP, welcoming him to the role of Secretary of State for Health and Social Care. We acknowledge his awareness that ma…   Read more…

Involving Service User Voices in Maternity Research and Clinical Development

This is an edited version of an invited talk given by Jo Dagustun, AIMS Campaigns Team, to the International Labour and Birth Research Conference UK,…   Read more…

Birth Trauma Inquiry Open Letter in response to the APPG Birth Trauma Inquiry May 2024

We write this letter in response to the recently published APPG Report on Birth Trauma which can be found here The report was extremely moving and we…   Read more…

BICS Conference poster: AIMS Campaign for Physiology-Informed Maternity Services

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the Bri…   Read more…

Birth Activist Briefings

These regular briefings aim to provide information to understand key features of our maternity service structure to help you to campaign for improved…   Read more…

Maternity transformation - where are we?

Is maternity improvement possible without service transformation? AIMS says no, and calls for work over and above the NHS-E Three Year Delivery plan,…   Read more…

England’s new Regional Chief Midwives

For information about the Regional Chief Midwives please see the article Birth Activist Briefing: Introducing England’s new Regional Chief Midwives Th…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

AIMS Letter to NHS Confederation about new guidance - Supporting trans and non-binary healthcare staff

AIMS recognises the discrimination and harassment that trans and non-binary (TNB) people may experience either as staff or as users of the maternity s…   Read more…

Open Letter from AIMS to England's second National Chief Midwifery Officer

AIMS welcome Kate Brintworth as England's second National Chief Midwifery Officer Please see our letter here   Read more…

AIMS letter to Peter May, Department of Health, Northern Ireland

AIMS has written to Peter May, Permanent Under Secretary of State, Department of Health, Northern Ireland. We express our concerns about the likely im…   Read more…

AIMS Campaigns Update, December 2022: Continuity of Carer

As ever, this quarter has been a busy one for AIMS campaigners working on our flagship campaign: the call for a universal relational model of midwifer…   Read more…

AIMS statement on the Kirkup Report

AIMS Campaigns team, November 2022 On October 19, 2022, a report was published following an investigation into serious maternity and neonatal service…   Read more…

AIMS letter to Therese Coffey

AIMS has written to Therese Coffey MP, welcoming her to the roles of Secretary of State for Health and Social Care, and Deputy Prime Minister commendi…   Read more…

AIMS Campaigns Update, October 2022: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Implementing Continuity of Carer in England

Key national milestones in the implementation of Better Births’ call for continuity of carer in the maternity services: a resource list By AIMS, Septe…   Read more…

AIMS statement prepared for the Stakeholder Council Meeting - April 2022

In the Stakeholder Council we have a common purpose that focuses on the need for maternity transformation. We do not need to be convinced. Because we…   Read more…

AIMS Campaigns Team comment on the Ockenden Report and next steps

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden…   Read more…

Ockenden 2022: if we want to see real change, then transparency and accountability is key, says AIMS

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Saj…   Read more…

Coronavirus and the Maternity Services

AIMS recognises that the ongoing Coronavirus pandemic is placing an extraordinary burden on the NHS and its staff. We pay tribute to all staff, who we…   Read more…

AIMS Campaigns Update, December 2021: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Report on the But Not Maternity/National Maternity Voices Webinar 22nd March 2021

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose wa…   Read more…

Latest Content

Journal

« »

Pregnancy and hearing: Did you know…

AIMS Journal, 2024, Vol 36, No 4 Did you know that one in three pregnant women develop tinnitus compared with one in ten who are not pregnant? Tinnitus is the sensation o…

Read more

Editorial: Hello and welcome. How a…

AIMS Journal, 2024, Vol 36, No 4 By Alex Smith Welcome to the December 2024 edition of the AIMS journal. The theme for this quarter considers the experience of care for d…

Read more

Welcome to the Deaf Community – a l…

AIMS Journal, 2024, Vol 36, No 4 By a hearing mother of a deaf baby Sat in the hospital ward, I snapped a cute picture on my phone of my tiny little newborn wearing a hea…

Read more

Events

« »

AIMS Workshop: Focusing on Inductio…

Join us for the an interactive online AIMS workshops, " Focusing on Induction of Labour ". Tickets available here https://www.tickettailor.com/events/aims/1285336 Nadia H…

Read more

UK Perinatal virtual conference

Ten years of MBRRACE-UK reporting: looking back, looking ahead MBRRACE-UK perinatal confidential enquiry into the care of migrant women with language difficulties Nationa…

Read more

AIMS Workshop: Focus on Resolution

Join us for the an interactive online AIMS workshop "Focus on Resolution" with Dr Rebecca Moore . Tickets available here https://www.tickettailor.com/events/aims/1285321…

Read more

Latest Campaigns

« »

AIMS Letter to Wes Streeting

AIMS has written to Wes Streeting MP, welcoming him to the role of Secretary of State for Health and Social Care. We acknowledge his awareness that maternity services are…

Read more

Involving Service User Voices in Ma…

This is an edited version of an invited talk given by Jo Dagustun, AIMS Campaigns Team, to the International Labour and Birth Research Conference UK, 24 - 26 April 2023.…

Read more

Birth Trauma Inquiry Open Letter in…

We write this letter in response to the recently published APPG Report on Birth Trauma which can be found here The report was extremely moving and we honour the brave con…

Read more