Campaigns Page 1 of 2 (AIMS Campaigns)

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

BICS Conference poster: AIMS Campaign for Physiology-Informed Maternity Services

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the Bri…   Read more…

Maternity transformation - where are we?

Is maternity improvement possible without service transformation? AIMS says no, and calls for work over and above the NHS-E Three Year Delivery plan,…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

AIMS Letter to NHS Confederation about new guidance - Supporting trans and non-binary healthcare staff

AIMS recognises the discrimination and harassment that trans and non-binary (TNB) people may experience either as staff or as users of the maternity s…   Read more…

Open Letter from AIMS to England's second National Chief Midwifery Officer

AIMS welcome Kate Brintworth as England's second National Chief Midwifery Officer Please see our letter here   Read more…

AIMS letter to Peter May, Department of Health, Northern Ireland

AIMS has written to Peter May, Permanent Under Secretary of State, Department of Health, Northern Ireland. We express our concerns about the likely im…   Read more…

AIMS Campaigns Update, December 2022: Continuity of Carer

As ever, this quarter has been a busy one for AIMS campaigners working on our flagship campaign: the call for a universal relational model of midwifer…   Read more…

AIMS statement on the Kirkup Report

AIMS Campaigns team, November 2022 On October 19, 2022, a report was published following an investigation into serious maternity and neonatal service…   Read more…

AIMS letter to Therese Coffey

AIMS has written to Therese Coffey MP, welcoming her to the roles of Secretary of State for Health and Social Care, and Deputy Prime Minister commendi…   Read more…

AIMS Campaigns Update, October 2022: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Implementing Continuity of Carer in England

Key national milestones in the implementation of Better Births’ call for continuity of carer in the maternity services: a resource list By AIMS, Septe…   Read more…

AIMS statement prepared for the Stakeholder Council Meeting - April 2022

In the Stakeholder Council we have a common purpose that focuses on the need for maternity transformation. We do not need to be convinced. Because we…   Read more…

AIMS Campaigns Team comment on the Ockenden Report and next steps

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden…   Read more…

Ockenden 2022: if we want to see real change, then transparency and accountability is key, says AIMS

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Saj…   Read more…

Coronavirus and the Maternity Services

AIMS recognises that the ongoing Coronavirus pandemic is placing an extraordinary burden on the NHS and its staff. We pay tribute to all staff, who we…   Read more…

AIMS Campaigns Update, December 2021: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Report on the But Not Maternity/National Maternity Voices Webinar 22nd March 2021

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose wa…   Read more…

AIMS Campaigns Update: Better Births 5 Years On

By the AIMS Campaigns Team Last month - on February 22 to be precise - AIMS marked the fifth anniversary of the publication of Better Births. Judging…   Read more…

AIMS letter to Jeremy Hunt following comments about stamping out the 'ideology of normal birth'

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discus…   Read more…

Implementing Continuity of Carer in England: What can local Birth Activists do now?

In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is somethin…   Read more…

AIMS asks Society and College of Radiographers to review guidance on partners and supporters at scans

AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institu…   Read more…

Call to NHS England to strengthen guidance to Trusts on partners attending maternity services

AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better a…   Read more…

AIMS comments on latest guidance on birth partner restrictions

AIMS welcomes the new ' Framework to assist NHS trusts to reintroduce access for partners, visitors and other supporters of pregnant women in English…   Read more…

Latest Content

Journal

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Just ‘birth’: the phenomenon of bir…

AIMS Journal, 2023, Vol 35, No 4 Editor’s note: AIMS is honoured to present Mariamni’s research study in which she interviews 10 women who gave birth without a healthcare…

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An interview with Dr Rebecca Moore…

AIMS Journal, 2023, Vol 35, No 4 Interview by Alex Smith Hello Rebecca, thank you for agreeing to answer some questions about your work with Make Birth Better. I wonder i…

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Postpartum: A short story

AIMS Journal, 2023, Vol 35, No 4 Editor’s note: This is a fictional account of the state of mind of a mother suffering postnatal illness. As such, it is a powerful and di…

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Events

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The Foundation Stones for Supportin…

‘The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth’ is led by Alex Smith (AIMS Journal Editor and Helpline volunteer) supported by Deb…

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AIMS Workshop: Focus on Resolution

Join us for the an interactive online AIMS workshop " Focus on Resolution " with Dr Rebecca Moore . Rebecca who is a Consultant Psychiatrist and founding member of Make B…

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Next steps for NICE in England

This conference will discuss next steps for NICE in delivering innovation and supporting clinical practice in health and social care in England. It is bringing stakeholde…

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Latest Campaigns

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BICS Conference poster: AIMS Campai…

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the British Intrapartum Car…

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Review: National Cohort study on in…

This is a review of the paper (https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1004259%20 ) published on July 20, 2023 by researchers at St George’…

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SWEPIS – The Swedish Post-term Indu…

The evidence on whether there is a benefit in inducing labour if a pregnancy would otherwise last beyond 41 or 42 weeks is far from clear. 1 The SWEPIS study 2 , publishe…

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