Campaigns Page 1 of 2 (AIMS Campaigns)

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Campaigns Team comment on the Ockenden Report and next steps

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden…   Read more…

Ockenden 2022: if we want to see real change, then transparency and accountability is key, says AIMS

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Saj…   Read more…

AIMS statement prepared for the Stakeholder Council Meeting - April 2022

In the Stakeholder Council we have a common purpose that focuses on the need for maternity transformation. We do not need to be convinced. Because we…   Read more…

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

Coronavirus and the Maternity Services

AIMS recognises that the ongoing Coronavirus pandemic is placing an extraordinary burden on the NHS and its staff. We pay tribute to all staff, who we…   Read more…

AIMS Campaigns Update, December 2021: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Report on the But Not Maternity/National Maternity Voices Webinar 22nd March 2021

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose wa…   Read more…

AIMS Campaigns Update: Better Births 5 Years On

By the AIMS Campaigns Team Last month - on February 22 to be precise - AIMS marked the fifth anniversary of the publication of Better Births. Judging…   Read more…

AIMS letter to Jeremy Hunt following comments about stamping out the 'ideology of normal birth'

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discus…   Read more…

Implementing Continuity of Carer in England: What can local Birth Activists do now?

In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is somethin…   Read more…

AIMS asks Society and College of Radiographers to review guidance on partners and supporters at scans

AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institu…   Read more…

Call to NHS England to strengthen guidance to Trusts on partners attending maternity services

AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better a…   Read more…

AIMS comments on latest guidance on birth partner restrictions

AIMS welcomes the new ' Framework to assist NHS trusts to reintroduce access for partners, visitors and other supporters of pregnant women in English…   Read more…

Template Campaigning Letters about Maternity Services during the pandemic

AIMS has had many enquiries about how to find out about, and seek to influence, local service changes during this period. Here we have included severa…   Read more…

AIMS comments on RCOG - Restoration and Recovery: priorities for obstetrics and gynaecology

A prioritisation framework for care in response to COVID-19 Version 2.1: Published Friday 26 June 2020 AIMS has welcomed the RCOG document Restoration…   Read more…

Think Trauma Now - The Make Birth Better Survey 2019. The circle of trauma for parents and professionals

The Make Birth Better Report was published in April 2020. During Spring/Summer 2019 they spoke to parents and healthcare providers about birth trauma.…   Read more…

Spain needs to combat obstetric violence - UN Experts Decision

UN sends strong message to Spain, following a complaint to them from a Spanish mother, that their maternity care system must respect human rights. AIM…   Read more…

Response to Guardian Article on access to Epidurals

An article titled " Women in labour being refused epidurals, official inquiry finds " appeared in the Guardian on Tuesday 3rd March. AIMS fully suppor…   Read more…

AIMS' Response to Hull Daily Mail about their article, "Dad saves baby girl's life with shoelace as mum gives birth in Beverley Road bus stop"

AIMS has responded to the Hull Daily Mail's article entitled, " https://www.hulldailymail.co.uk/news/health/baby-born-bus-stop-shoelace-3571474 ". 26…   Read more…

Implementing Better Births: Continuity of Carer

Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of C…   Read more…

Letter to The Guardian in response to their article, "Meghan Markle’s home birth should not blind us to the risks for most women"

Sent 9th May 2019 By email ( guardian.readers@theguardian.com ) Dear Sir, I write in response to the opinion piece by Barbara Ellen entitled “Meghan M…   Read more…

Ágnes Geréb is granted clemency by the Hungarian President

28 th June 2018 "This act of clemency is about more than me. It is an acknowledgement of liberty in giving birth. It is a recognition by the state tha…   Read more…

Dr. Ágnes Geréb, Hungarian Midwife and Obstetrician

Dr. Ágnes Geréb is a Hungarian obstetrician and midwife who has been fighting for her freedom following her house arrest and threat of imprisonment du…   Read more…

A Midwife for Me and My Baby

Join AIMS, NCT, ARM, IMUK, The Birth I Want, Birthrights and others in campaigning for: We want every woman to have a midwife who she can get to know…   Read more…

Latest Content

Journal

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PTSD after Childbirth

AIMS Journal 2007, Vol 19, No 1 Post Traumatic Stress (PTS) is a set of normal reactions to a traumatic experience. Reactions such as dizziness, feeling faint, elevated b…

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Editorial: The label of ‘high risk’…

AIMS Journal, 2022, Vol 34, No 2 By Alex Smith In 2011, Vicki Williams asked in the AIMS journal editorial , “Is this label of ‘high risk pregnancy’ doing women any favou…

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What has the AIMS Campaigns Team be…

AIMS Journal, 2022, Vol 34, No 2 By the AIMS Campaigns Team Written outputs: Campaigns Team responses to the Ockenden Report Ockenden 2022: if we want to see real change,…

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Events

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Latest Campaigns

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AIMS statement prepared for the Sta…

In the Stakeholder Council we have a common purpose that focuses on the need for maternity transformation. We do not need to be convinced. Because we know the system is f…

Read more

Ockenden 2022: if we want to see re…

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Sajid Javid, stands up…

Read more

AIMS Campaigns Team comment on the…

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden Report and previous…

Read more