Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

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PIMS Short Case Study - Optimal Cord Clamping and Intact Cord Resuscitation

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key pa…   Read more…

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PIMS Short Case Study - Biomechanics

Biomechanics for Birth AIMS is proud to showcase the work of Molly O’Brien, who teaches Biomechanics for Birth, including techniques to diagnose and r…   Read more…

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PIMS Short Case Study - Family-friendly/natural/gentle caesarean birth

Some key elements Promotion of a holistic and personalised birth experience Parents able to see baby being born (if wished) Slow birth of baby’s body…   Read more…

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MBRRACE-UK Saving Lives Improving Mothers' Care Report 2024

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands fo…   Read more…

What next for the maternity services in England? AIMS responds to NHS England’s 2025/26 Operational Planning Guidance

By the AIMS Campaigns Team 18 February 2025 Based on guidance documents published last month, by the Government and by NHS England 1 , AIMS is pleased…   Read more…

Scotland set to make progress in implementing full pathway Continuity of Carer? An AIMS update

By the AIMS Campaigns Team February 2025 AIMS wrote to Neil Gray, the Cabinet Secretary for Health & Social Care, in January this year regarding the i…   Read more…

Birth Activist Briefings

These regular briefings aim to provide information to understand key features of our maternity service structure to help you to campaign for improved…   Read more…

Change NHS Community Engagement workshop feedback

On 29th January 2025 AIMS hosted an engagement workshop to gather feedback on what people would like to see included in the Government’s 10 year Healt…   Read more…

AIMS response to the Change NHS consultation

AIMS has submitted an organisational response to the Government's Change NHS consultation. This sets out the key improvements to the maternity service…   Read more…

AIMS Letter to Wes Streeting

AIMS has written to Wes Streeting MP, welcoming him to the role of Secretary of State for Health and Social Care. We acknowledge his awareness that ma…   Read more…

Involving Service User Voices in Maternity Research and Clinical Development

This is an edited version of an invited talk given by Jo Dagustun, AIMS Campaigns Team, to the International Labour and Birth Research Conference UK,…   Read more…

Birth Trauma Inquiry Open Letter in response to the APPG Birth Trauma Inquiry May 2024

We write this letter in response to the recently published APPG Report on Birth Trauma which can be found here The report was extremely moving and we…   Read more…

BICS Conference poster: AIMS Campaign for Physiology-Informed Maternity Services

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the Bri…   Read more…

Maternity transformation - where are we?

Is maternity improvement possible without service transformation? AIMS says no, and calls for work over and above the NHS-E Three Year Delivery plan,…   Read more…

England’s new Regional Chief Midwives

For information about the Regional Chief Midwives please see the article Birth Activist Briefing: Introducing England’s new Regional Chief Midwives Th…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

AIMS Letter to NHS Confederation about new guidance - Supporting trans and non-binary healthcare staff

AIMS recognises the discrimination and harassment that trans and non-binary (TNB) people may experience either as staff or as users of the maternity s…   Read more…

Open Letter from AIMS to England's second National Chief Midwifery Officer

AIMS welcome Kate Brintworth as England's second National Chief Midwifery Officer Please see our letter here   Read more…

AIMS letter to Peter May, Department of Health, Northern Ireland

AIMS has written to Peter May, Permanent Under Secretary of State, Department of Health, Northern Ireland. We express our concerns about the likely im…   Read more…

AIMS Campaigns Update, December 2022: Continuity of Carer

As ever, this quarter has been a busy one for AIMS campaigners working on our flagship campaign: the call for a universal relational model of midwifer…   Read more…

AIMS statement on the Kirkup Report

AIMS Campaigns team, November 2022 On October 19, 2022, a report was published following an investigation into serious maternity and neonatal service…   Read more…

AIMS letter to Therese Coffey

AIMS has written to Therese Coffey MP, welcoming her to the roles of Secretary of State for Health and Social Care, and Deputy Prime Minister commendi…   Read more…

AIMS Campaigns Update, October 2022: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Latest Content

Journal

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An interview with Sarah Odling Smee

AIMS Journal, 2025, Vol 37, No 1 Interview by Leslie Altic What first attracted you to being a midwife, tell us a bit about your journey and how you got to where you are…

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Birth Activists Briefing: The lates…

AIMS Journal, 2025, Vol 37, No 1 By the AIMS Campaigns Team In this article we will summarise some of the key points of data about the maternity services that have been p…

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AIMS Physiology-Informed Maternity…

AIMS Journal, 2025, Vol 37, No 1 Art by Sophie Jenna Latest update from the PIMS team! The NIHR (National Institute for Health and Care Research) recently asked the Campa…

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Events

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Black Maternal Health Conference UK…

The Motherhood Group is thrilled to announce that the 3rd annual Black Maternal Health Conference UK is back to bridge the gap between Community, Service Providers and In…

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Doula UK Conference

Doula UK present their annual, popular conference offering a dynamic and exciting programme with a range of topics to inspire, challenge and empower. We look forward to w…

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AIMS Workshop: Technology in the pe…

This is an invitation to anyone who was ever born... ... to explore our understanding and learn together. It’s part of a short series of interactive discussions around ho…

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Latest Campaigns

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MBRRACE-UK Saving Lives Improving M…

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands for Mothers and Babies…

Read more

PIMS Short Case Study - Optimal Cor…

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key part of physiological…

Read more

PIMS Short Case Study - Biomechanic…

Biomechanics for Birth AIMS is proud to showcase the work of Molly O’Brien, who teaches Biomechanics for Birth, including techniques to diagnose and rectify labour dystoc…

Read more