AIMS' Equality, Diversity and Inclusivity Statement

AIMS' Mission

We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.

AIMS promotes equality, values diversity and challenges discrimination.

Equality is ensuring that individuals or groups of individuals are not treated differently or less favourably dependent on their diversity.

Diversity is about taking account of the differences between people and groups of people and placing a positive value on those differences – these may include

  • Age
  • Disability
  • Gender and gender identity
  • Race, ethnicity and culture
  • Sexual identity
  • Religion and belief, moral and ethical values
  • Socio economic status
  • Political beliefs
  • Mental health

Inclusion is empowerment and involvement and gives the opportunity for the inherent worth and dignity of people to be recognised.

AIMS makes a commitment with this statement to promote equality, diversity and inclusivity for all irrespective of characteristics. AIMS will demonstrate this by:

  • Not discriminating against our staff, members, users or volunteers
  • Respecting diverse views
  • Ensuring that our practices are transparent and open to scrutiny
  • Working towards high standards to ensure that the diverse needs of our users are recognised and met.

Freedom of expression is fundamental to AIMS and we will endeavour to publish diverse voices and wide-ranging opinions.

AIMS will work towards ensuring that all our written works will be made available in a variety of formats to meet different needs and that the language is inclusive to all. AIMS will ensure that the telephone helpline and email helpline volunteers will be proactive in efforts to engage with users appropriately.

Pregnancy and Birth

AIMS exists to support all users of the maternity system. We are also a feminist organisation which recognises that birth is hugely affected in a negative way by the way that women are subjugated within our society. At the heart of all our services is the person giving birth, and usually this person is a woman. We passionately protect the rights of women to their own body autonomy, and as the only person who is legally and morally able to make decisions about her pregnancy and birth.

We recognise that some people who are pregnant are not women. They may be men, non-binary or something else. We passionately wish to support the rights of pregnant people who are not women to their own bodily autonomy too. We know how much language matters, and it matters here, too. Getting the language right for trans people changes the environment they live in. We are trying out changing some of our language to reflect this, and we are continuing to commission articles about the experiences of pregnant and birthing trans men and non-binary people. We believe the empowerment of pregnant women can co-exist with supportive care for trans people.

We recognise that the experience of those from the black and ethnic minority in the maternity services is significantly worse as shown in the rates of maternal mortality. In addition, the ‘normal’ female body is based on white western women, not those from black and ethnic minorities. AIMS commits to work to bring this discrimination to the attention of the birthing world whenever possible.

We recognise that the experience of those with different types of disability, sensory impairment, mental health disabilities, and learning disability generally have less choice about labour and birth and are least likely to report a positive experience of maternity care. AIMS commits to work to bring this discrimination to the attention of the birthing world whenever possible.

We recognise that people can be stereotyped, stigmatised and discriminated against in the maternity services based on their relationship and marital status. AIMS is committed to fairness and equal treatment of all pregnant people regardless of marital status. We recognise that there are many family forms, and that the maternity services should recognise and support healthy relationships in all their diversity. AIMS commits to work to bring this discrimination to the attention of the birthing world whenever possible.

AIMS wishes to support all women and people who are pregnant, ensuring that all who birth are protected, included, celebrated, and retain their autonomy over their bodies.

If you have any comments on this statement, please email

Latest Content


« »

AIMS during the 1970s

AIMS Journal, 2020, Vol 32, No 3 By Shane Ridley AIMS Trustee I decided to read through the 1970s , starting with the Quarterly Newsletter for September 1970 which was ty…

Read more

AIMS during the 1960s

AIMS Journal, 2020, Vol 32, No 3 by Dorothy Brassington AIMS Trustee and Treasurer It has been fascinating to read the early newsletters and discover exactly what AIMS wa…

Read more

AIMS during the 1980s

AIMS Journal, 2020, Vol 32, No 3 by Verina Henchy AIMS Trustee I was delighted to hear that the theme for this Journal is to look back over a 60 year history of maternity…

Read more


« »

AIMS 60th Anniversary Event - Confe…

POSTPONED FROM JUNE 2020 Making a difference past and future The purpose of the day is to celebrate what Birth Activists in general and AIMS in particular have achieved,…

Read more

ARM National Conference 2020: "How…

Chair: Professor Soo Downe, University of Central Lancashire Dr Gloria Esegbona, OBGYN and Winston Churchill Fellow 2015 Kings College Learning Institute Dr Gloria Esegbo…

Read more

NICE Annual Conference 2020

Registration for the NICE Annual Conference 2020 will open on 22 January 2020. For more details and to register your interest, please visit…

Read more

Latest Campaigns

« »

AIMS submission to the Health and S…

AIMS' evidence to the Health and Social Care Select Committee - Safety of Maternitys Services in England In July 2020, the UK Parliament's Health and Social Care Select C…

Read more

AIMS comments on RCOG - Restoration…

A prioritisation framework for care in response to COVID-19 Version 2.1: Published Friday 26 June 2020 AIMS has welcomed the RCOG document Restoration and Recovery: prior…

Read more

AIMS' evidence to the Health and So…

AIMS' evidence to the Health and Social Care Select Committee On April 22, the UK Parliament's Health and Social Care Select Committee opened an inquiry ​into the plannin…

Read more