A question of choice

ISSN 0256-5004 (Print)

AIMS Journal, 2010, Vol 22 No 4

Avril Nicoll picks her favourite article from the 80s

During the 1980s - the decade that saw me through secondary school, college and my first post as a speech therapist - I had no reason to be aware of AIMS or the politics of birth. But look what I missed! Given the fascinating opportunity to peruse the AIMS Journals of the 1980s, I find the now familiar, gripping mix of the campaigning and the personal, with an added sense of tension over the direction AIMS should take.

The articles show frustration with obstetricians and paternalism, and concern over the large-scale closure of GP units. There is much on nutrition, on Marjorie Tew's statistical analyses, the Wendy Savage case and Michel Odent's approach to childbirth. Women are encouraged to express their choices in writing before labour (although I'm not sure it would be advisable today to put that you are 'practised in the psychoprophylactic technique of preparation for childbirth'.) Reflective stories tell of home birth, hospital birth, miscarriage, stillbirth, cot death and even abortion. Every one adds to the reader's understanding of what it means to be a woman and a mother. They also remind us that:

'The birth of every child is a gift to the world, a new and unique beginning. AIMS seeks to ensure circumstances for every birth that allow it to be a time of celebration.' (Autumn 1981, p.1)

So, which article to choose?

In the 1980s I was - unusually for a Scot - an active supporter of Thatcherism. This was because I believed that every individual should have the freedom to do whatever they choose, as long as it does not impinge on that same right of other individuals. I thought if everyone behaved this way - following their own path but always considering others - the world would be a happier and fairer place. On the question of how to achieve this, choice seemed to be the answer.

However, over the years I have become increasingly aware of how much culture, upbringing, economic and social circumstances, the times we live in, our relationship and connections with other people, language and luck all shape our choices. For some time I have been questioning to what extent we can expect greater choice - even when it is 'informed' - to make things better for all birthing women. Perhaps if I had read Nancy Stewart's thought-provoking editorial 'Choice' is not the answer in the summer of 1982, I would have arrived at this realisation earlier.

Nancy says choice 'is not really a valid priority in improving women's experiences of birth' and that, as a campaigning organisation, AIMS owes it to every woman to 'help her find the way out of the cultural limits, and to embrace her full potential as a woman giving birth.' She argues that, to achieve this, AIMS needs to focus on 'defining the ideal services, and campaigning for their development' rather than promoting the idea of choice.

My experience with the Keep MUM (a maternity unit in Montrose) campaign would bear this out. Women had the choice to go to a midwife-led unit but were increasingly 'choosing' to go to a consultant unit 35 miles away. While our campaign used the defence of choice, the real success came when midwives began to believe in normality and to under stand that it was within their power to make a difference. Now, more than half of all births in the area are in this freestanding unit, over 70 per cent of them in water, and a physiological third stage has become the norm. How much is this down to choice and how much to defining and then offering an ideal service?

While it has become trendy to talk about 'choice architecture' and providing a 'nudge',1 AIMS has long recognised the need to encourage high aspirations and change through sharing information about good experiences and successful models of maternity care. As Nancy Stewart says, the range of options is always limited', but 'our effectiveness as campaigners is enhanced if we have a platform to work from, an ideal to promote.'

AIMS Journal Late Summer 1985

AIMS Journal Summer 1982


  1. Thaler, R.H. & Sunstein, C.R. (2009) Nudge. Improving decisions about health, wealth and happiness. London: Penguin Books.

The AIMS Journal spearheads discussions about change and development in the maternity services..

AIMS Journal articles on the website go back to 1960, offering an important historical record of maternity issues over the past 60 years. Please check the date of the article because the situation that it discusses may have changed since it was published. We are also very aware that the language used in many articles may not be the language that AIMS would use today.

To contact the editors, please email: journal@aims.org.uk

We make the AIMS Journal freely available so that as many people as possible can benefit from the articles. If you found this article interesting please consider supporting us by becoming an AIMS member or making a donation. We are a small charity that accepts no commercial sponsorship, in order to preserve our reputation for providing impartial, evidence-based information. You can make donations at Peoples Fundraising. To become an AIMS member or join our mailing list see Join AIMS

AIMS supports all maternity service users to navigate the system as it exists, and campaigns for a system which truly meets the needs of all.

Latest Content


« »

Report of Parliamentary Debate on B…

AIMS Journal, 2024, Vol 36, No 1 By Elle Gundry The first parliamentary debate on birth trauma took place in the House of Commons on Thursday 19th October 2023. [1] Thank…

Read more

Doulas supporting clients to make a…

AIMS Journal, 2024, Vol 36, No 1 By Anne Glover I work with women from all walks of life, but one thing that is important to them all, is having a positive and satisfying…

Read more

My Complaint

AIMS Journal, 2024, Vol 36, No 1 Editor’s note: In this quite shocking account of disrespect and neglect, Grace describes the arrival of her first baby. With Grace’s perm…

Read more


« »

Priorities for improving maternity…


Read more

AIMS Workshop: History of Maternity…

Join us for the an interactive online AIMS workshop " History of Maternity Care since 1950 - How did we get here? " with Dr Tania Staras . If you have ever wondered why U…

Read more

MaMA conference - 26/ 27 April 2024

MaMa Conference is the largest & longest running annual midwifery & maternity conference in the UK. Over the past 12 amazing years we have created an original and unique…

Read more

Latest Campaigns

« »

What are the priorities for midwife…

AIMS is proud to be supporting the RCM's Research Prioritisation project as a Project Partner and with one of our volunteers on the Steering Group www.rcm.org.uk/promotin…

Read more

Parliamentary Inquiry into Birth Tr…

Introduction to AIMS and why AIMS is making a submission Since 1960, AIMS has been the leading advocate for improvements in UK maternity care. We have national and intern…

Read more

BICS Conference poster: AIMS Campai…

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the British Intrapartum Car…

Read more