Breastfeeding

ISSN 0256-5004 (Print)

AIMS Journal 2006, Vol 18, No 2

Beverley Beech reviews the uphill battle to breastfeed in a modern society

Our society appears to have lost sight of the real function of women's breasts. For millions of years all mammals breastfed their babies, if they failed to do so the babies died. As society developed some women gave their babies to wet nurses. Wet nursing developed from the practice of feeding other women's babies when a woman died or was ill, and that practice was still strong in the 1930s when feeding a sibling's child was quite common. This practice also strayed over into the practical when women would feed other women's babies because of a need or because of other pressures from society.

The pressure from this government to 'encourage' women into the workforce at the expense of their newborn babies would, in any thinking society, be regarded as child abuse.

In modern times artificial milk was developed and as the companies became more successful at marketing they persuaded the population that artificial milk was superior to breastmilk and it became fashionable not to breastfeed. Bottle feeding fitted very well with an industrialised view of birth and the body and the focus turned to measurement and man made quantification. The message was clear, commercial producers, along with the doctors, could improve on nature and they became very effective in disseminating this message and undermining womens innate knowledge of their own bodies and their babies' needs.

The pressure from this government to 'encourage' women into the workforce at the expense of their newborn babies would, in any thinking society, be regarded as child abuse. As a result, many babies are now being put into nurseries at six weeks old, or even earlier, while the woman resumes her job. Many women feel forced into this by excessive mortgages, the rent they have to find, and those who live in poor circumstances have even more pressures on them to earn in order to supplement the inadequate benefits system. At the other end of the scale there are those who perceive material goods that they are expected to have for their child as more important. At what cost to our society and future children?

The adverse effects of formula milk adver tising and the power of the formula marketing companies cannot be over-estimated1. They have moved from being the suppliers of an alternative food that would sustain a baby whose mother really could not breastfeed to becoming business oriented companies whose major focus is 'the bottom line' - money - knowingly promoting the use of ar tificial milks to the detriment of babies. Maryse Lehners-Arendt, and Baby Milk Action relate their battles to challenge the power of industry at the World Health Organisation and in Europe in fora where consumers have representation that is deliberately restricted. There are times when I think it is a miracle that any women breastfeed with the number of hurdles they have to overcome. Is it any wonder that women give up when they go into a large, centralised, maternity unit hoping to have a normal bir th, only to find little or no support for their intentions. Few women know that their chances of achieving a normal bir th in an obstetric unit is fewer than 1 in 6 if they are expecting their first baby, and less than 1 in 3 for those expecting subsequent babies2. Or they give up because of the negative attitudes, highlighted by Suzanna Nock in her article, of so many family, friends and neighbours.

Those who have had surgery, induction or acceleration of their labours for the birth of their babies are rarely told that the drugs commonly used in labour have an adverse affect on breastfeeding, that a drugged baby will be reluctant to feed and an exhausted, drugged, mother will have to overcome enormous difficulties if she is to succeed in breastfeeding her baby.

So many midwives appear to be ignorant about, or unsympathetic to, breastfeeding and are only too keen to push the woman to give the baby a bottle. They have no confidence in women's abilities to breastfeed and resort to the use of ar tificial milks, without taking responsibility for the damage that they are doing to the process. Many midwives also appear unaware of the continuum between birth and breastfeeding and by disrupting and failing to suppor t that continuum they also disrupt breastfeeding3. Is it any wonder that so many women give up when they are told that the baby is not taking enough milk or putting on enough weight when, as Jean Walker shows in her ar ticle, the weight charts are based on bottle fed babies and are inappropriate for those who are breastfed?

Those midwives who are sympathetic to breastfeeding and wish to encourage it face an uphill battle too when the obstetric units' main focus is to process the woman through as quickly as possible with as few midwives as possible. As a result, those midwives who try and spend time to help a woman establish breastfeeding are criticized for wasting too much time on one woman. As Fiona Dykes, in her article, shows changing the rhetoric in support of breastfeeding will not necessarily change the deeply entrenched attitudes and practices of individuals, communities, and institutions where breastfeeding comes at the end of the production line of technological birth experiences.

There is, however, some hope. The Scottish Assembly has enshrined the right to breastfeed in public, but Parliament (to its shame) talked out a similar bill in England - although the Welsh are hoping to introduce a similar bill in their Assembly.

Breastfeeding is not just a matter of giving a baby a feed that is perfectly regulated to its needs, provides protection from illness, and is tailored to the infant's environment. It offers the woman an opportunity to bond and have ongoing close contact with her baby, and a chance to have a moment of quiet with her child in her hectic life. The release of the hormone relaxin helps the woman feel more relaxed during the weeks and months following her baby's birth while she is breastfeeding. It is also the only 'fast food' that is 'on tap', at the right temperature, has immunological benefits, and is perfectly formulated to the baby's needs. It also provides both the mother and the baby with long-term health benefits. For the mother, a reduced risk of cancer and for the baby protection against diabetes, gastroenteritis, asthma, obesity and heart disease - to name just a few.

The efforts that women make to succeed in breastfeeding their babies are quite remarkable and, as Sarah Lee has shown in her article, it is perfectly possible for a woman even to breastfeed an adopted baby successfully. But successful breastfeeding should not be an uphill battle against the combined forces of ignorance and marketing. There are signs that times are changing. Women are beginning to understand the pressures they are up against and determined breastfeeders are giving encouragement to others who might waiver in their commitment. Now we need government to put its money where its mouth is about investing in the national health if we are to catch up with the rest of Europe and even match the more than 95% breastfeeding rate in Norway.

References

  1. Thomas P (2006). Suck On This - the shocking truth about the baby junk food industry, the Ecologist, April, p22-33.
  2. Downe S, McCormick and Beech BAL (2001). Labour inter ventions associated with normal birth, British Journal of Midwifery,Vol 9, No 10, p602-606.
  3. Kroeger, M Smith LJ (2003). Impact of Birthing Practices on Breastfeeding: Protecting the Mother and Baby Continuum, Jones and Bartlett, ISBN 0763724815.

The AIMS Journal spearheads discussions about change and development in the maternity services..

AIMS Journal articles on the website go back to 1960, offering an important historical record of maternity issues over the past 60 years. Please check the date of the article because the situation that it discusses may have changed since it was published. We are also very aware that the language used in many articles may not be the language that AIMS would use today.

To contact the editors, please email: journal@aims.org.uk

We make the AIMS Journal freely available so that as many people as possible can benefit from the articles. If you found this article interesting please consider supporting us by becoming an AIMS member or making a donation. We are a small charity that accepts no commercial sponsorship, in order to preserve our reputation for providing impartial, evidence-based information.

JOIN AIMS

MAKE A DONATION

Buy AIMS a Coffee with Ko-Fi

AIMS supports all maternity service users to navigate the system as it exists, and campaigns for a system which truly meets the needs of all.

Latest Content

Journal

« »

An interview with Sarah Odling Smee

AIMS Journal, 2025, Vol 37, No 1 Interview by Leslie Altic What first attracted you to being a midwife, tell us a bit about your journey and how you got to where you are…

Read more

Birth Activists Briefing: The lates…

AIMS Journal, 2025, Vol 37, No 1 By the AIMS Campaigns Team In this article we will summarise some of the key points of data about the maternity services that have been p…

Read more

AIMS Physiology-Informed Maternity…

AIMS Journal, 2025, Vol 37, No 1 Art by Sophie Jenna Latest update from the PIMS team! The NIHR (National Institute for Health and Care Research) recently asked the Campa…

Read more

Events

« »

AIMS Workshop: Politics and power i…

This is an invitation to anyone who was ever born... ... to explore our understanding and learn together. It’s part of a short series of interactive discussions around ho…

Read more

The 10th Annual Birth Trauma Summit

Join us online via livestream or in person at Conway Hall for a day of inspiring speakers and workshops. We promise to hold courageous conversations which challenge narra…

Read more

Midlands Maternity & Midwifery Fest…

The Maternity and Midwifery Festivals are back face to face and we’re looking forward to meeting you in 2025. Nine events across the UK and Ireland – all of them free of…

Read more

Latest Campaigns

« »

AIMS Letter to Professor Mary Renfr…

AIMS has written to Professor Mary Renfrew to thank her for taking the lead on reviewing maternity services in Northern Ireland. Her report is the first of its kind to ta…

Read more

MBRRACE-UK Saving Lives Improving M…

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands for Mothers and Babies…

Read more

PIMS Short Case Study - Optimal Cor…

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key part of physiological…

Read more