Highlight issues with homebirth services in your local press

If you or someone you know has recently had a baby and struggled to get support for a planned homebirth, then please consider raising the profile of this issue. AIMS is seriously concerned about how many mothers are being refused care to which they are entitled, care which could reduce the numbers of unnecessary and damaging interventions, and reduce costs for the NHS.

If you are currently having difficulties getting a homebirth we can help. Please have a look at the information on the AIMS FAQ or contact the AIMS helpline helpline@aims.org.uk

Local Media - What to do
  1. Find the contact details of your local radio, TV and newspapers. You will want email addresses so that you can send your press release and also a phone number to follow up. If you have a named contact, even better, mark the email for their attention!
  2. Fill in the gaps in the template press release below. Remember to include your contact details at the bottom.
  3. Email the press release. It's worth a follow up phone call to check it's been received.


insert date

You will need a title. Try to think about appealing to a broad readership - the title below is ideal and can be used as it, but you may want to adapt it, adding the NHS Trusts name for example.

Local NHS Trust is wasting taxpayers money whilst also failing mothers, babies and their families

Make this an introductory paragraph about your situation, but keep it succinct

A local mother who had arranged to have a homebirth was failed by her local NHS Trust and told, once she was in labour, that she had to come into hospital. She was informed that staff shortages meant they did not have a midwife available to send out to her.

She is not the only woman under the care of (add in the name of you local NHS Trust or Hospital) to have been let down in recent months. Despite homebirth saving money and being safe for both mothers and babies; the homebirth provision in (add your town or area) has been cut so much that it is becoming increasingly difficult for those wanting a homebirth to be confident of the support of their NHS midwives.

Add quote from a local mum(s) this could be:

  • A woman who didn't get her homebirth and the impact that has had on her or her baby
  • A woman who stood her ground, but how difficult this aspect was
  • A women who had a homebirth, saying the difference it made to her and why it should be available to more women

Recent research has shown that homebirth is better for mothers than birth in a consultant unit, yet most women are left without this choices. The same research has shown that homebirth also costs significantly less than hospital birth, yet these services are not being properly staffed.

The new clinical commissioning system should mean that users of maternity services will have a say in how they look. Local women in (add your town or area) want homebirth properly supported and shall be pressing for this via the Clinical Commissioning Group

For further local information contact (added details of a local contact - be sure to give a phone number)
To find out more about AIMS visit www.aims.org.uk or contact campaigns@aims.org.uk for further information

Further information and support; and keeping AIMS informed

If you are contacting your local press we would love to know about it. Please email campaigns@aims.org.uk

For more information about campaigns please see www.aims.org.uk/?campaigns.htm
To register yourself on our campaign network please see www.aims.org.uk/?Campaigns/campaignNetwork.htm
To contact AIMS about what you are doing and for support with campaigning please email campaigns@aims.org.uk

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