Highlight issues with homebirth services in your local press

If you or someone you know has recently had a baby and struggled to get support for a planned homebirth, then please consider raising the profile of this issue. AIMS is seriously concerned about how many mothers are being refused care to which they are entitled, care which could reduce the numbers of unnecessary and damaging interventions, and reduce costs for the NHS.

If you are currently having difficulties getting a homebirth we can help. Please have a look at the information on the AIMS FAQ or contact the AIMS helpline helpline@aims.org.uk

Local Media - What to do
  1. Find the contact details of your local radio, TV and newspapers. You will want email addresses so that you can send your press release and also a phone number to follow up. If you have a named contact, even better, mark the email for their attention!
  2. Fill in the gaps in the template press release below. Remember to include your contact details at the bottom.
  3. Email the press release. It's worth a follow up phone call to check it's been received.
Suggested PRESS RELEASE

PRESS RELEASE

insert date

You will need a title. Try to think about appealing to a broad readership - the title below is ideal and can be used as it, but you may want to adapt it, adding the NHS Trusts name for example.

Local NHS Trust is wasting taxpayers money whilst also failing mothers, babies and their families

Make this an introductory paragraph about your situation, but keep it succinct
eg:

A local mother who had arranged to have a homebirth was failed by her local NHS Trust and told, once she was in labour, that she had to come into hospital. She was informed that staff shortages meant they did not have a midwife available to send out to her.

She is not the only woman under the care of (add in the name of you local NHS Trust or Hospital) to have been let down in recent months. Despite homebirth saving money and being safe for both mothers and babies; the homebirth provision in (add your town or area) has been cut so much that it is becoming increasingly difficult for those wanting a homebirth to be confident of the support of their NHS midwives.

Add quote from a local mum(s) this could be:

  • A woman who didn't get her homebirth and the impact that has had on her or her baby
  • A woman who stood her ground, but how difficult this aspect was
  • A women who had a homebirth, saying the difference it made to her and why it should be available to more women

Recent research has shown that homebirth is better for mothers than birth in a consultant unit, yet most women are left without this choices. The same research has shown that homebirth also costs significantly less than hospital birth, yet these services are not being properly staffed.

The new clinical commissioning system should mean that users of maternity services will have a say in how they look. Local women in (add your town or area) want homebirth properly supported and shall be pressing for this via the Clinical Commissioning Group

For further local information contact (added details of a local contact - be sure to give a phone number)
To find out more about AIMS visit www.aims.org.uk or contact campaigns@aims.org.uk for further information

Further information and support; and keeping AIMS informed

If you are contacting your local press we would love to know about it. Please email campaigns@aims.org.uk

For more information about campaigns please see www.aims.org.uk/?campaigns.htm
To register yourself on our campaign network please see www.aims.org.uk/?Campaigns/campaignNetwork.htm
To contact AIMS about what you are doing and for support with campaigning please email campaigns@aims.org.uk

Latest Content

Journal

« »

Book Review: Mothership by Francesc…

AIMS Journal, 2019, Vol 31, No 4 Reviewed for AIMS by Jo Dagustun Mothership By Francesca Segal Chatto and Windus, 2019 288 pages £14.99 ISBN 978-1-78474-269-0 Find this…

Read more

Book Review: Eleven Hours by Pamela…

AIMS Journal, 2019, Vol 31, No 4 Reviewed for AIMS by Emma Mason Eleven Hours By Pamela Erens Published by Tin House Books 2016 ISBN 978-1941040294 176 pages Publisher's…

Read more

Book Review: The Breast Book by Emm…

AIMS Journal, 2019, Vol 31, No 4 Reviewed for AIMS by Clara Hubbard, age 12 The Breast Book: A puberty guide with a difference - it's the when, why and how of breasts By…

Read more

Events

« »

NICE Annual Conference 2020

Registration for the NICE Annual Conference 2020 will open on 22 January 2020. For more details and to register your interest, please visit http://www.niceconference.org.…

Read more

IMUK National Conference 2020

The theme of IMUK's 2020 National Conference 2020 is The Science Behind The Art of Midwifery. Speakers to be announced and tickets will be released soon. Information is a…

Read more

Northern Maternity & Midwifery Fest…

The Northern Maternity & Midwifery Festival will be returning on Thursday 9th July 2020. There is a call for papers and award nominations are being accepted. For more inf…

Read more

Latest Campaigns

« »

AIMS' Response to Hull Daily Mail a…

AIMS has responded to the Hull Daily Mail's article entitled, " https://www.hulldailymail.co.uk/news/health/baby-born-bus-stop-shoelace-3571474 ". 26 November 2019 Dear E…

Read more

AIMS Response to NMC Consultation o…

The Nursing and Midwifery Council (NMC) plays a key role in the ongoing quality assurance and regulation of the maternity services and its staff. Effective and efficient…

Read more

AIMS Submission to the UN Special R…

Call for submissions: Mistreatment and violence against women during reproductive health care with a focus on childbirth The mandate of the United Nations Special Rapport…

Read more