What next for the maternity services in England? AIMS responds to NHS England’s 2025/26 Operational Planning Guidance

By the AIMS Campaigns Team
18 February 2025

Based on guidance documents published last month, by the Government and by NHS England1, AIMS is pleased to see that maternity improvement continues to feature strongly in the priorities for every Integrated Care Board (ICB) and Trust across NHS England for the coming year. AIMS will continue to play our part in supporting maternity service improvement across the UK, as we have for the last six decades. But we note that it is one thing to plan; it is another to deliver.

This note sets out where, on the basis of these new documents, maternity service improvement sits within the Government and NHS England priorities, and offers initial reflections from AIMS.

It is notable that maternity did not feature specifically in the Government mandate to NHS England. This raises questions about the Government’s lack of focus on maternity. It seems evident that the Government is content to leave NHS England for now to continue with its NHS England - Three year delivery plan for maternity and neonatal services, published in March 2023. We thus expect to see a progress report against this plan within the next two months, and also wait to see whether the 10 Year Plan will offer further detail on the Government’s approach to maternity reform.

For a truly safe, equitable and personalised maternity care, we need to see a far more ambitious agenda for change in the updated 10 Year Plan, and the subsequent more specific national delivery plan for maternity and neonatal services, later this year. AIMS has submitted our views on what we want to see in the new Ten Year Plan as part of the Change NHS consultation process as well as the feedback from our community engagement workshop.

In NHS England’s operational planning guidance, maternity does feature.

  • First, as part of the national priorities and success measures for 2025/26, a key priority will be to “Maintain our collective focus on the overall quality and safety of our services”. Whilst this priority should of course go without saying, we are pleased to see that the related success measure here is to “Improve safety in maternity and neonatal services, delivering the key actions of the ‘Three year delivery plan’”;

  • In addition, there is a further overarching priority to “address inequalities and shift towards prevention”. This is a key issue for maternity service users, so we are pleased to see that one of the two success measures listed is to “Reduce inequalities in line with the Core20PLUS5 approach for adults and children and young people”. Maternity is one of the key priorities in the CORE20+5 approach, where there has been a commitment to “Ensuring continuity of care for women from Black, Asian and minority ethnic communities and from the most deprived groups. This model of care requires appropriate staffing levels to be implemented safely”.

Whilst AIMS has previously voiced our reservations about the ambition of the Three Year Delivery Plan, AIMS supports its implementation as a foundation for a much needed transformational change in the maternity services. We are concerned, however, that delivery is behind schedule, and have thus asked for a discussion about this at a forthcoming NHS England Maternity and Neonatal Stakeholder Council meeting, with a particular focus on NHS England’s progress to date against its own deliverables.

In the context of the CORE20+5 approach to resolve the shocking inequities in maternity experiences and outcomes, AIMS is also highly concerned about the slow progress to deliver on a commitment to the priority rollout of Midwifery Continuity of Carer for those most at risk of poorer outcomes. As we have communicated to NHS England, we note that this deliverable has featured in NHS England plans since at least 2019. Even allowing for the severe disruption of the Covid-19 pandemic, AIMS is hugely disappointed at the slow pace of implementation. Certainly, this reminds us that planning documents - and even new funding - count for little unless accompanied by a willingness and determination to deliver, from the national to the local level. Our understanding of progress - and insight into the barriers being encountered - would be increased significantly with a step-change in NHS England’s approach to accountability and transparency, including around the use of funding that has been given to systems to deliver on this priority. All Integrated Care Boards (ICBs) and Trusts should be required to publish their plans for implementation and report progress against these.

Finally, AIMS is clear that meaningful action to achieve the required maternity transformation relies on a sufficient number of midwives and doctors being employed, appropriately skilled and located in the areas that need them. We have raised our concerns about the lack of accountability and transparency on this issue. There seems to be no nationally accessible dashboard to offer interested stakeholders a sense of progress towards this workforce goal, nationally, across regions, at Integrated Care System level and in Trusts. If we are to have confidence that the ongoing work will be sufficient to deliver safe, equitable and personal maternity care, then we need to see this data now.

  1. In January 2025, two key documents were published that are intended to set the priorities for the whole of NHS England for the forthcoming year (starting April 2025). The first was the Government’s Mandate and the second was NHS England’s operational planning guidance for 2025/26.


We hope that this page is of interest, especially to our colleagues in the maternity services improvement community.

The AIMS Campaigns Team relies on Volunteers to carry out its work. If you would like to collaborate with us, are looking for further information about our work, or would like to join our team, please email campaigns@aims.org.uk.

Please consider supporting us by becoming an AIMS member or making a donation. We are a small charity that accepts no commercial sponsorship, in order to preserve our reputation for providing impartial, evidence-based information.

JOIN AIMS

MAKE A DONATION

Buy AIMS a Coffee with Ko-Fi

AIMS supports all maternity service users to navigate the system as it exists, and campaigns for a system which truly meets the needs of all.

Latest Content

Journal

« »

An interview with Sarah Odling Smee

AIMS Journal, 2025, Vol 37, No 1 Interview by Leslie Altic What first attracted you to being a midwife, tell us a bit about your journey and how you got to where you are…

Read more

Birth Activists Briefing: The lates…

AIMS Journal, 2025, Vol 37, No 1 By the AIMS Campaigns Team In this article we will summarise some of the key points of data about the maternity services that have been p…

Read more

AIMS Physiology-Informed Maternity…

AIMS Journal, 2025, Vol 37, No 1 Art by Sophie Jenna Latest update from the PIMS team! The NIHR (National Institute for Health and Care Research) recently asked the Campa…

Read more

Events

« »

Black Maternal Health Conference UK…

The Motherhood Group is thrilled to announce that the 3rd annual Black Maternal Health Conference UK is back to bridge the gap between Community, Service Providers and In…

Read more

Doula UK Conference

Doula UK present their annual, popular conference offering a dynamic and exciting programme with a range of topics to inspire, challenge and empower. We look forward to w…

Read more

AIMS Workshop: Technology in the pe…

This is an invitation to anyone who was ever born... ... to explore our understanding and learn together. It’s part of a short series of interactive discussions around ho…

Read more

Latest Campaigns

« »

MBRRACE-UK Saving Lives Improving M…

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands for Mothers and Babies…

Read more

PIMS Short Case Study - Optimal Cor…

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key part of physiological…

Read more

PIMS Short Case Study - Biomechanic…

Biomechanics for Birth AIMS is proud to showcase the work of Molly O’Brien, who teaches Biomechanics for Birth, including techniques to diagnose and rectify labour dystoc…

Read more