Supporting you, Campaigning for all
• Campaigning for better births for all
• Protecting human rights in childbirth
• Independent information about pregnancy and birth
• Raising awareness of research

For a better birth

Latest Content

Journal

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Disrupting breastfeeding confidence…

AIMS Journal, 2025, Vol 37, No 3 By Alex Smith An increasing number of new mothers begin breastfeeding following a long drawn-out process of induction of labour. Currentl…

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Editorial: Thinking about breastfee…

AIMS Journal, 2025, Vol 37, No 3 Welcome to the September 2025 issue of the AIMS journal. The theme for this quarter is breastfeeding. An important issue that emerged as…

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A Conversation with Kate Evans, aut…

AIMS Journal, 2025, Vol 37, No 3 Interview by Catharine Hart Thank you for agreeing to be interviewed by AIMS, Kate. I love that this book doesn't try to sound authoritat…

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Events

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AIMS Workshop: Focusing on Inductio…

Join us for an interactive online AIMS workshop, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of Labour") and Debbi…

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BICS Conference 2025

The British Intrapartum Care Society [BICS] was established in 2018 to promote excellence in intrapartum care. Our aim is to standardise the care provided to women and ba…

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AIMS Workshop: Focusing on Rights i…

Join us for another in our new series of interactive online AIMS workshops, " Focusing on Rights in Pregnancy and Birth ". Tickets available here https://www.tickettailor…

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Latest Campaigns

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What does the Government’s 10-year…

The Government’s 10-year health plan for England ‘ Fit for the Future ’, launched in July 2025, is the outcome of the large-scale ‘Change NHS’ consultation that began in…

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AIMS Letter to Wes Streeting to wel…

AIMS has written to Wes Streeting MP, Secretary of State for Health and Social Care to welcome his announcement of a National Maternity Review, offer our support for the…

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AIMS review of the Big Baby trial

Introduction There has long been uncertainty over whether there is any benefit to early induction of labour when a baby is suspected to be ‘big’, known as ‘Large for Gest…

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Pregnancy Calculator i

When's your due date?

What does your "due date" mean? How long is a normal pregnancy? How might being given a due date affect you and your baby? Enter the first day of your last period to discover when you're most likely to give birth.... and to find out more about due dates, induction and "post date" babies.
You are weeks pregnant.
Date of the first day of your last period
Adjusted cycle length

Date of the first day of your last period

The date of your last period allows an estimation of when you ovulated and conceived your baby.

A surprising number of women will have a bleed after they are pregnant, and although seeking advice from a doctor or midwife is recommended, usually this bleeding is not a problem.

Adjusted cycle length

Your menstrual cycle is counted from the first day of one period to the first day of the next. The average menstrual cycle is 28 days long, but many women will have longer or shorter cycles than this.

Ovulation usually takes place about 14 days before the next period. This means in a short cycle ovulation will be less than 14 days after your last period and with a long cycle more than 14 days after your last period. Giving the length of the cycle allows this to be taken into account in calculating your due date.

Many women have irregular cycles which make using the last day of their period less reliable for estimating due date.