Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

Review: National Cohort study on induction at 39 weeks

This is a review of the paper (https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1004259%20 ) published on July 20, 2023 by resea…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

SWEPIS – The Swedish Post-term Induction Study

The evidence on whether there is a benefit in inducing labour if a pregnancy would otherwise last beyond 41 or 42 weeks is far from clear. 1 The SWEPI…   Read more…

AIMS critique of the Intrapartum Care Chapter of the Ockenden Report

For this critique we have focused on Chapter 8 of the final Ockenden report 1 , which covered findings about intrapartum care. This chapter is a quali…   Read more…

AIMS Campaigns Team comment on the Ockenden Report and next steps

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden…   Read more…

Ockenden 2022: if we want to see real change, then transparency and accountability is key, says AIMS

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Saj…   Read more…

Beverley Beech summarises the HIW's report into the case of Clare Fisher and the failings of the LSA

Focussing on the failings of the LSA in the case of Clare Fisher: The Healthcare Inspectorate Wales’ report (2013) Summarised by Beverley Beech In 201…   Read more…

The backlash against Normal Birth

Beverley Lawrence Beech At an AIMS AGM it is customary for the Chair to give an account of the activities of the Committee during the year. I am not g…   Read more…

Latest Content

Journal

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Women, Pregnancy and Artificial Int…

AIMS Journal, 2025, Vol 37, No 4 By Christopher Yau, Nuffield Department for Women’s & Reproductive Health, University of Oxford on behalf of the MUM-PREDICT and OPTIMAL…

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What has the AIMS Campaigns Team be…

AIMS Journal, 2025, Vol 37, No 4 What has the AIMS Campaigns Team been up to this quarter? By The AIMS Campaigns Team Published written outputs: 19th August: Peer review…

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Conflicting advice for pregnant wom…

AIMS Journal, 2025, Vol 37, No 4 Researchers Siang Ing Lee and Ngawai Moss report on the qualitative study they conducted to inform a core outcome set for studies of preg…

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Events

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Threads of Protest: Human Rights in…

It combines the talents and knowledge of members of the public, artists, professional crocheters and charitable organisations to create crochet artwork designed to challe…

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AIMS Workshop: The Foundation Stone…

Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…

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AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

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Latest Campaigns

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AIMS, ARM and Birthrights Open Lett…

AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for action in the light of th…

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NICE Intrapartum Care - Water birth…

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the the draft here You…

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AIMS Responds to NHS 10 Year Workfo…

NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, personalised and equita…

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