They said what?

ISSN 0256-5004 (Print)

AIMS Journal, 2013, Vol 25 No 3

'You can buy test strips to check for alcohol levels in your milk.'

These magic strips of course do not tell you what, if any, harm it might do, or that formula is also full of potentially harmful additives, or that if you are parenting whilst severely impaired due to alcohol, the levels in your milk might be less of a concern than being responsive to your baby.

This is a gadget that preys on women's concerns about doing the best for their baby, feeds into the misconception that breastmilk may not be best and into the myth that breastfeeding stops you from going out and having fun.

Alcohol concentration in milk is roughly the same as the alcohol concentration of the blood plasma generating the milk. 0.5% blood plasma alcohol is a deadly level, yet drinking a liquid with a 0.5% alcohol content will have little or no effect. A person with a 0.1% blood concentration of alcohol is likely to be intoxicated, 0.08% blood alcohol content is the UK's drink driving limit. However, 0.1% alcohol is the level of alcohol that occurs naturally in fresh orange juice. These strips detect alcohol at 13.1mg/dL; 100mg/dL would be equal to a 0.1% concentration of alcohol, so it would seem that they are encouraging women to worry over an alcohol level that may be undetectable in their baby.

'You can buy a gadget to check your milk production.'

Another gem from a similar mindset. It is a pump, and evidence shows clearly that the amount a woman can express bears little relation to the quantity of milk available to her baby. Should marketing of gadgets designed to knock women's confidence come under the WHO Code?

Latest Content

Journal

« »

Reviews: Trust your Body, Trust you…

Complete list of book reviews on the AIMS website Trust your Body, Trust your Baby: How learning to listen changes everything Why Mothers' Medication Matters Trust your B…

Read more

Conference Report: Doula UK 2018 Co…

AIMS Journal, Vol 29, No 4 By Jo Dagustun Wow – what another great conference put on by the team at Doula UK! I was keen to get to this annual conference again, having be…

Read more

Babywearing Twins and Multiples: Ho…

AIMS Journal, 2017, Vol 29 No 4 Nicola Lawson shares her knowledge on carrying one - two - three babies! The idea of transporting two babies at once can be daunting, and…

Read more

Events

« »

MBRRACE-UK ‘Saving Lives, Improving…

To register your interest please email conference@npeu.ox.ac.uk or keep an eye on our website https://www.npeu.ox.ac.uk/mbrrace-uk/bookings . Earlybird bookings will open…

Read more

Midwifery Today Conference “Birthin…

17–21 October 2018 Further Details

Read more

AIMS AGM

AIMS AGM 2018 All members welcome! Please email secretary@aims.org.uk if you plan to attend to help us to judge numbers, or if you wish to send apologies 10 for 10.30 sta…

Read more

Latest Campaigns

« »

Press Release: Jeremy Hunt announce…

AIMS is delighted that the Government has recognised the importance to the safety of women and babies of the continuity of carer model of midwifery. Having a midwife that…

Read more

Dr. Ágnes Geréb, Hungarian Midwife…

Dr. Ágnes Geréb is a Hungarian obstetrician and midwife who has been under house arrest following her support for women outside of the obstetric system. March 2018: ENCA…

Read more

"Promoting professionalism, reformi…

AIMS submitted our response to this consultation on the 23 January 2018. A number of regulators, including the Care Quality Commission (CQC), the Professional Standards A…

Read more