Implementing Better Births: Continuity of Carer - Bringing the woman’s perspective to the fore

Download PDF

Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of Carer models of care, initially for at least 20% of the women registering for maternity care from March 2019 onwards. To support this work, the AIMS Campaigns Team has developed a series of statements (below) to illustrate what AIMS believes the successful implementation of this initiative should feel like to women accessing maternity services. We hope that it will be useful in ensuring that women’s experiences are kept at the centre of all ongoing implementation and evaluation efforts.

My local NHS maternity service offers me a Continuity of Carer model of care, and this is what it means for me:

  1. I have a midwife who is responsible for coordinating all of my pregnancy, birth and postnatal care.
  2. I am able to contact my midwife directly.
  3. My midwife provides the majority of my pregnancy, birth and postnatal care.
  4. Any midwifery care that is not provided by my midwife will be provided by one of a small number of midwives who work closely with my midwife, and I will have the opportunity to meet these midwives during my pregnancy.
  5. I can expect my midwife to attend all pregnancy-related appointments at my invitation, for example meetings and consultations with obstetricians, anaesthetists or other specialists.
  6. My midwife will be with me during labour, at the birth and immediately afterwards, even if my midwife is not the only care provider present.
  7. Any midwifery care during labour that is not provided by my midwife will be provided by a midwife who I know and have met before.
  8. Where a large part of my care is undertaken by maternity care professionals other than a midwife, for example an obstetrician, I can expect to see the same professional at every appointment.
  9. I have the option of changing my midwife or any other healthcare professional.
  10. These statements hold true regardless of what is happening in my pregnancy and my chosen place of birth.

AIMS hopes that these statements, written from the woman’s perspective, will prove useful, as services across England develop their models of care and start to communicate to women what their expectations should be of a Continuity of Carer model of care. They should also be helpful as services seek to evaluate their service provision with respect to meeting the Better Births vision and the national Continuity of Carer expectations.

Background note

AIMS supports the 2016 Better Births vision and believes that a Continuity of Carer model of care for all women will be key to the successful implementation of the Better Births vision.

For AIMS, relational continuity is the touchstone of this model of care, within a broader holistic model of healthcare delivery in which Continuity of Care is a key element. Jane Sandall and Kirstie Coxon (2016, p2), in a report prepared for the Royal College of Midwives, offer some useful definitions:

“Continuity of care is a means of delivering care in a way which acknowledges that a patient’s health needs are not isolated events, and should be managed over time (Reid et al., 2002). This longitudinal aspect allows a relationship to cultivate between a patient and their providers of care, and contributes to the patient’s perception of having a provider who has knowledge of their medical history, and similarly an expectation that a known provider will care for them in the future (Haggerty et al., 2003). Continuity refers to a ‘coordinated and smooth progression of care from the patient’s point of view’ (Freeman et al., 2003) and therefore patient-centeredness is an important aspect in the delivery of continuity of care (Freeman et al., 2001, Haggerty et al., 2003, Gulliford et al., 2006).”

This paper is intended to offer an understanding of what the successful implementation of a Continuity of Carer model of care should look like from a woman’s perspective, and offer a description of this model of care in a form that is meaningful to women.

AIMS suggests that the successful implementation of Continuity of Carer model of care will lead to women being able to agree with the ten statements above. On the contrary, AIMS suggests that feedback which suggests that women cannot agree to these statements as accurately describing their care experience should be used to highlight possible shortcomings in an organisation’s implementation of a Continuity of Carer model of care.

Reference:

Sandall, Jane and Coxon, Kirstie (2016) A Brief Scoping of The Continuity of Care Evidence Base. Last accessed 9/11/18 at: www.rcm.org.uk/sites/default/files/Brief%20scoping%20of%20the%20continuity%20of%20care%20evidence%20base.pdf

AIMS Campaign Team
November 9, 2018


We hope that this page is of interest, especially to our colleagues in the maternity services improvement community.

The AIMS Campaigns Team relies on Volunteers to carry out its work. If you would like to collaborate with us, are looking for further information about our work, or would like to join our team, please email campaigns@aims.org.uk.

Please consider supporting us by becoming an AIMS member or making a donation. We are a small charity that accepts no commercial sponsorship, in order to preserve our reputation for providing impartial, evidence-based information.

JOIN AIMS

MAKE A DONATION

Buy AIMS a Coffee with Ko-Fi

AIMS supports all maternity service users to navigate the system as it exists, and campaigns for a system which truly meets the needs of all.

Latest Content

Journal

« »

Sovereignty of the Body: Birth, Int…

AIMS Journal, 2026, Vol 38, No 2 By Tamara Blakemore The First Breath I’m a birth artist, and apparently I’m here to talk about the sovereignty of the body, which feels s…

Read more

Scottish Maternity Update: Review o…

AIMS Journal, 2026, Vol 38, No 2 By Camille Del Pozo and Anne Glover on behalf of the AIMS Campaigns Team Background AIMS wrote to Neil Gray, the Cabinet Secretary for He…

Read more

The sovereignty of the body in preg…

AIMS Journal, 2026, Vol 38, No 2 By Alex Smith Welcome to the June 2026 edition of the AIMS journal. This issue is about the sovereignty of the body in pregnancy and chil…

Read more

Events

« »

AIMS Workshop: Wellbeing

AIMS is delighted to be hosting a Wellbeing workshop delivered by Ruth Weston , veteran birth activist, AIMS volunteer and author of 'Born Stroppy Make Change Happen'. Th…

Read more

Threads of Protest

Join us for the launch of Threads of Protest A new exhibition at Science Gallery London exploring inequality in maternity care through creative practice, lived experience…

Read more

AIMS Workshop: Focusing on Rights i…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Rights in Pregnancy and Birth ". Emma Ashworth (principal author of "The AIMS Guide to Y…

Read more

Latest Campaigns

« »

Making sense of maternity service r…

By Jo Dagustun, Senior Campaigns Volunteer As readers grapple with the latest set of national recommendations and actions from Donna Ockenden's Nottingham report , Valeri…

Read more

AIMS comments on the 10 Point Plan…

In the light of two recently-published hefty reports on the past and present functionality of the maternity and neonatal services, first in Nottingham and then across Eng…

Read more

Open letter to Michelle Welsh MP, N…

17th June 2026 Dear Michelle The AIMS Campaigns Team, and AIMS more broadly, would like to warmly welcome you to your new role as National Maternity Advisor. We look forw…

Read more