Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960.

We campaign at national level for a maternity system that is safe, personalised and equitable. To achieve this, we call for a system that is physiology-informed by design, where all staff respect women’s rights, listen to their concerns and wishes, and support their informed decision-making, and which is underpinned by full-pathway, community-based Continuity of Carer for all.

AIMS Statement concerning the nationwide March With Midwives vigils taking place on November 21st 2021

Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

AIMS Response to MBRRACE-UK Report Oct 2018

Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.u…   Read more…

Press Release: Jeremy Hunt announces 2,000 more midwives?

AIMS is delighted that the Government has recognised the importance to the safety of women and babies of the continuity of carer model of midwifery. H…   Read more…

Birth Place Study vindicates Midwife Units and Homebirth

The NHS could save women from unnecessary damage and cut costs if more women were given a real option of having their baby in a midwife unit or at hom…   Read more…

Latest Content

Journal

« »

Imagining breech birth without bord…

AIMS Journal, 2026, Vol 38, No 3 By Rixa Freeze, PhD For a long time, breech birth lived in my mind as a question I could not quite put down. It was never just a clinical…

Read more

Supporting informed choice for wome…

AIMS Journal, 2026, Vol 38, No 3 By Amy Meadowcroft, RM, MClinRes Introduction This article uses the terms “women” and “mothers” in relation to biological sex and reprodu…

Read more

Mary Cronk MBE – Upholding the skil…

AIMS Journal, 2026, Vol 38, No 3 By Joy Horner For those who may not be familiar with the life and work of the late, great Mrs ("My friends call me Mary”) Cronk, she was…

Read more

Events

« »

AIMS Workshop: Understanding Twin T…

Stephanie Ernst, founder of the TAPS Support Foundation, will be explaining the issues that can arise in different types of twin pregnancies, and what twins parents need…

Read more

ARM Winter National Meeting

Respect, Rights & Real Midwifery The ARM toolkit How do we not only survive but thrive in midwifery? Our winter meeting brings together midwives, students and supporters…

Read more

AIMS Workshop: The Foundation Stone…

Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…

Read more

Latest Campaigns

« »

Making Modern Service Frameworks: m…

By Catherine Williams, on behalf of the AIMS Campaigns Team Introduction: the Amos Review and the prospect of a Modern Service Framework for maternity The recommendations…

Read more

National maternity and neonatal ser…

By Jo Dagustun on behalf of the AIMS Campaigns Team In this briefing note, Jo offers an account of what has been happening following Wes Streeting’s 2024 commitment to ov…

Read more

Scottish Perinatal Framework: Alter…

AIMS was set to review the document Framework for maternity healthcare professionals to support individualised care for women who choose alternative/non-standard birth ch…

Read more