AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.
AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.
Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…
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AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…
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AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…
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Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.u…
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AIMS is delighted that the Government has recognised the importance to the safety of women and babies of the continuity of carer model of midwifery. H…
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The NHS could save women from unnecessary damage and cut costs if more women were given a real option of having their baby in a midwife unit or at hom…
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AIMS Journal, 2025, Vol 37, No 4 By Christopher Yau, Nuffield Department for Women’s & Reproductive Health, University of Oxford on behalf of the MUM-PREDICT and OPTIMAL…
AIMS Journal, 2025, Vol 37, No 4 What has the AIMS Campaigns Team been up to this quarter? By The AIMS Campaigns Team Published written outputs: 19th August: Peer review…
AIMS Journal, 2025, Vol 37, No 4 Researchers Siang Ing Lee and Ngawai Moss report on the qualitative study they conducted to inform a core outcome set for studies of preg…
It combines the talents and knowledge of members of the public, artists, professional crocheters and charitable organisations to create crochet artwork designed to challe…
Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…
Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…
AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for action in the light of th…
AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the the draft here You…
NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, personalised and equita…