Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960.

We campaign at national level for a maternity system that is safe, personalised and equitable. To achieve this, we call for a system that is physiology-informed by design, where all staff respect women’s rights, listen to their concerns and wishes, and support their informed decision-making, and which is underpinned by full-pathway, community-based Continuity of Carer for all.

AIMS Statement concerning the nationwide March With Midwives vigils taking place on November 21st 2021

Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

AIMS Response to MBRRACE-UK Report Oct 2018

Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.u…   Read more…

Press Release: Jeremy Hunt announces 2,000 more midwives?

AIMS is delighted that the Government has recognised the importance to the safety of women and babies of the continuity of carer model of midwifery. H…   Read more…

Birth Place Study vindicates Midwife Units and Homebirth

The NHS could save women from unnecessary damage and cut costs if more women were given a real option of having their baby in a midwife unit or at hom…   Read more…

Latest Content

Journal

« »

Sovereignty of the Body: Birth, Int…

AIMS Journal, 2026, Vol 38, No 2 By Tamara Blakemore The First Breath I’m a birth artist, and apparently I’m here to talk about the sovereignty of the body, which feels s…

Read more

Scottish Maternity Update: Review o…

AIMS Journal, 2026, Vol 38, No 2 By Camille Del Pozo and Anne Glover on behalf of the AIMS Campaigns Team Background AIMS wrote to Neil Gray, the Cabinet Secretary for He…

Read more

The sovereignty of the body in preg…

AIMS Journal, 2026, Vol 38, No 2 By Alex Smith Welcome to the June 2026 edition of the AIMS journal. This issue is about the sovereignty of the body in pregnancy and chil…

Read more

Events

« »

Threads of Protest

Join us for the launch of Threads of Protest A new exhibition at Science Gallery London exploring inequality in maternity care through creative practice, lived experience…

Read more

AIMS Workshop: Focusing on Rights i…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Rights in Pregnancy and Birth ". Emma Ashworth (principal author of "The AIMS Guide to Y…

Read more

AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

Read more

Latest Campaigns

« »

AIMS responds to the Nursing and Mi…

The Nursing and Midwifery Council (the NMC) has been consulting on proposed changes to its education standards, including “whether education standards for midwives could…

Read more

There is no plan B: continuity, acc…

The evidence collected from women and staff all points in the same direction: a system that feels fragmented, inconsistent, and, at times, unsafe. Women describe not bein…

Read more

Making sense of maternity service r…

By Jo Dagustun, Senior Campaigns Volunteer As readers grapple with the latest set of national recommendations and actions from Donna Ockenden's Nottingham report , Valeri…

Read more