Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Statement concerning the nationwide March With Midwives vigils taking place on November 21st 2021

Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

AIMS Response to MBRRACE-UK Report Oct 2018

Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.u…   Read more…

Press Release: Jeremy Hunt announces 2,000 more midwives?

AIMS is delighted that the Government has recognised the importance to the safety of women and babies of the continuity of carer model of midwifery. H…   Read more…

Birth Place Study vindicates Midwife Units and Homebirth

The NHS could save women from unnecessary damage and cut costs if more women were given a real option of having their baby in a midwife unit or at hom…   Read more…

Latest Content

Journal

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Sovereignty of the Body: Birth, Int…

AIMS Journal, 2026, Vol 38, No 2 By Tamara Blakemore The First Breath I’m a birth artist, and apparently I’m here to talk about the sovereignty of the body, which feels s…

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Scottish Maternity Update: Review o…

AIMS Journal, 2026, Vol 38, No 2 By Camille Del Pozo and Anne Glover on behalf of the AIMS Campaigns Team Background AIMS wrote to Neil Gray, the Cabinet Secretary for He…

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The sovereignty of the body in preg…

AIMS Journal, 2026, Vol 38, No 2 By Alex Smith Welcome to the June 2026 edition of the AIMS journal. This issue is about the sovereignty of the body in pregnancy and chil…

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Events

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ARM Conference 2026

Midwifery Must Matter! Honouring our past to shape our future ARM’s 50th anniversary conference At a time when UK maternity services face ongoing pressures, including mid…

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Top 10 maternity research prioritie…

MIDIRS is proud to sponsor the first-ever RCM Top 10 Maternity Research Priorities Symposium. This virtual event will bring together midwives, researchers, and maternity…

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South Asian Maternal Health Confere…

South Asian women continue to experience disproportionately poor outcomes in maternal and neonatal care with overwhelming evidence that these disparities are driven by sy…

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Latest Campaigns

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Should we appoint a Maternity Commi…

A forthcoming parliamentary debate on the petition calling for the appointment of a Maternity Commissioner ‘to improve maternity care for mums and babies’ is scheduled fo…

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AIMS Submission to the National Mat…

Thank you for inviting organisations to offer evidence to the investigation. AIMS has welcomed this investigation, and we stand ready to support it, drawing on our partic…

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Continuity of Carer - Speaking note…

London, Wednesday 4th March 2026 A key component of ensuring maternity service provision that is safe, personalised and equitable, is the provision of a robust and sustai…

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