Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Statement concerning the nationwide March With Midwives vigils taking place on November 21st 2021

Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

AIMS Response to MBRRACE-UK Report Oct 2018

Download PDF MBRRACE-UK: Saving Lives, Improving Mothers’ Care MBRRACE-UK: Perinatal Mortality Surveillance report for births in 2016 www.npeu.ox.ac.u…   Read more…

Press Release: Jeremy Hunt announces 2,000 more midwives?

AIMS is delighted that the Government has recognised the importance to the safety of women and babies of the continuity of carer model of midwifery. H…   Read more…

Birth Place Study vindicates Midwife Units and Homebirth

The NHS could save women from unnecessary damage and cut costs if more women were given a real option of having their baby in a midwife unit or at hom…   Read more…

Latest Content

Journal

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What has the AIMS Campaigns Team be…

AIMS Journal, 2026, Vol 38, No 1 By The AIMS Campaigns Team Published written outputs: 8th November: AIMS Response to the NHS 10 Year Workforce Plan Consultation 11th Nov…

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Antenatal Education in Imaginary Hi…

AIMS Journal, 2026, Vol 38, No 1 An Editorial foreword: As an antenatal educator I would often invite the expectant parents to imagine that their baby had safely arrived…

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Editorial: What is there to learn?…

AIMS Journal, 2026, Vol 38, No 1 By Alex Smith Welcome to the March edition of the AIMS journal. This issue explores the question of antenatal education. Antenatal educat…

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Events

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2nd Migrant Maternal Health and Ear…

The Maternity Stream Research Network invites academics, activists, practitioners, policymakers and those with lived experience to share examples of good practice of init…

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AIMS Workshop: Understanding Twin T…

Stephanie Ernst, founder of the TAPS Support Foundation, will be explaining the issues that can arise in different types of twin pregnancies, and what twins parents need…

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ARM Conference 2026

Midwifery Must Matter! Honouring our past to shape our future ARM’s 50th anniversary conference At a time when UK maternity services face ongoing pressures, including mid…

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Latest Campaigns

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Should we appoint a Maternity Commi…

Forthcoming parliamentary debate on the petition calling for the appointment of a Maternity Commissioner ‘to improve maternity care for mums and babies’ is scheduled for…

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AIMS Submission to the National Mat…

Thank you for inviting organisations to offer evidence to the investigation. AIMS has welcomed this investigation, and we stand ready to support it, drawing on our partic…

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Continuity of Carer - Speaking note…

London, Wednesday 4th March 2026 A key component of ensuring maternity service provision that is safe, personalised and equitable, is the provision of a robust and sustai…

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