Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

NICE Intrapartum Care - Water birth: second stage of labour

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the…   Read more…

NICE Intrapartum care for healthy women and babies (update) 2023 - AIMS Comments

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for healthy women and babies in May 2023. You can read our comments her…   Read more…

NICE Inducing Labour Guideline - Consultation on Draft May - July 2021

AIMS is pleased that the majority of our 65 comments have resulted in positive changes in the final NICE Guideline for Inducing Labour which were publ…   Read more…

NICE Antenatal Care Guideline - Consultation on Draft March 2021

AIMS has submitted comments on the draft NICE Guideline for Antenatal care for uncomplicated pregnancies. You can read our comments here The details o…   Read more…

NICE Shared Decision Making Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft NICE Shared decision making Guideline. You can read our comments here The details of the consultation on the…   Read more…

NICE Neonatal Infection Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft gu…   Read more…

NICE Caesarean Section Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Caesarean Section Guideline You can read our comments here The details of the draft and up…   Read more…

NICE Postnatal Care Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Postnatal Care Guideline You can read our comments here The details of the draft guideline…   Read more…

AIMS Response to NICE consultation on FASD Quality Standard

NICE is developing a quality standard relating to FASD (Fetal Alcohol Spectrum Disorder). AIMS welcomes the development of this quality standard as we…   Read more…

NICE Guideline Child Maltreatment

It is frustrating when we are unable to help many of the parents who have contacted us about their problems with the current child protection system.…   Read more…

Latest Content

Journal

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Women, Pregnancy and Artificial Int…

AIMS Journal, 2025, Vol 37, No 4 By Christopher Yau, Nuffield Department for Women’s & Reproductive Health, University of Oxford on behalf of the MUM-PREDICT and OPTIMAL…

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What has the AIMS Campaigns Team be…

AIMS Journal, 2025, Vol 37, No 4 What has the AIMS Campaigns Team been up to this quarter? By The AIMS Campaigns Team Published written outputs: 19th August: Peer review…

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Conflicting advice for pregnant wom…

AIMS Journal, 2025, Vol 37, No 4 Researchers Siang Ing Lee and Ngawai Moss report on the qualitative study they conducted to inform a core outcome set for studies of preg…

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Events

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Threads of Protest: Human Rights in…

It combines the talents and knowledge of members of the public, artists, professional crocheters and charitable organisations to create crochet artwork designed to challe…

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AIMS Workshop: The Foundation Stone…

Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…

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AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

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Latest Campaigns

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AIMS, ARM and Birthrights Open Lett…

AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for action in the light of th…

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NICE Intrapartum Care - Water birth…

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the the draft here You…

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AIMS Responds to NHS 10 Year Workfo…

NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, personalised and equita…

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