Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

NICE Intrapartum Care - Water birth: second stage of labour

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the…   Read more…

NICE Intrapartum care for healthy women and babies (update) 2023 - AIMS Comments

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for healthy women and babies in May 2023. You can read our comments her…   Read more…

NICE Inducing Labour Guideline - Consultation on Draft May - July 2021

AIMS is pleased that the majority of our 65 comments have resulted in positive changes in the final NICE Guideline for Inducing Labour which were publ…   Read more…

NICE Antenatal Care Guideline - Consultation on Draft March 2021

AIMS has submitted comments on the draft NICE Guideline for Antenatal care for uncomplicated pregnancies. You can read our comments here The details o…   Read more…

NICE Shared Decision Making Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft NICE Shared decision making Guideline. You can read our comments here The details of the consultation on the…   Read more…

NICE Neonatal Infection Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft gu…   Read more…

NICE Caesarean Section Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Caesarean Section Guideline You can read our comments here The details of the draft and up…   Read more…

NICE Postnatal Care Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Postnatal Care Guideline You can read our comments here The details of the draft guideline…   Read more…

AIMS Response to NICE consultation on FASD Quality Standard

NICE is developing a quality standard relating to FASD (Fetal Alcohol Spectrum Disorder). AIMS welcomes the development of this quality standard as we…   Read more…

NICE Guideline Child Maltreatment

It is frustrating when we are unable to help many of the parents who have contacted us about their problems with the current child protection system.…   Read more…

Latest Content

Journal

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What has the AIMS Campaigns Team be…

AIMS Journal, 2026, Vol 38, No 1 By The AIMS Campaigns Team Published written outputs: 8th November: AIMS Response to the NHS 10 Year Workforce Plan Consultation 11th Nov…

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Antenatal Education in Imaginary Hi…

AIMS Journal, 2026, Vol 38, No 1 An Editorial foreword: As an antenatal educator I would often invite the expectant parents to imagine that their baby had safely arrived…

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Editorial: What is there to learn?…

AIMS Journal, 2026, Vol 38, No 1 By Alex Smith Welcome to the March edition of the AIMS journal. This issue explores the question of antenatal education. Antenatal educat…

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Events

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2nd Migrant Maternal Health and Ear…

The Maternity Stream Research Network invites academics, activists, practitioners, policymakers and those with lived experience to share examples of good practice of init…

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AIMS Workshop: Understanding Twin T…

Stephanie Ernst, founder of the TAPS Support Foundation, will be explaining the issues that can arise in different types of twin pregnancies, and what twins parents need…

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ARM Conference 2026

Midwifery Must Matter! Honouring our past to shape our future ARM’s 50th anniversary conference At a time when UK maternity services face ongoing pressures, including mid…

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Latest Campaigns

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Should we appoint a Maternity Commi…

Forthcoming parliamentary debate on the petition calling for the appointment of a Maternity Commissioner ‘to improve maternity care for mums and babies’ is scheduled for…

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AIMS Submission to the National Mat…

Thank you for inviting organisations to offer evidence to the investigation. AIMS has welcomed this investigation, and we stand ready to support it, drawing on our partic…

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Continuity of Carer - Speaking note…

London, Wednesday 4th March 2026 A key component of ensuring maternity service provision that is safe, personalised and equitable, is the provision of a robust and sustai…

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