Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960.

We campaign at national level for a maternity system that is safe, personalised and equitable. To achieve this, we call for a system that is physiology-informed by design, where all staff respect women’s rights, listen to their concerns and wishes, and support their informed decision-making, and which is underpinned by full-pathway, community-based Continuity of Carer for all.

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

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Making Modern Service Frameworks: methodology, methods and transparency - a view from maternity

By Catherine Williams, on behalf of the AIMS Campaigns Team Introduction: the Amos Review and the prospect of a Modern Service Framework for maternity…   Read more…

National maternity and neonatal service improvement efforts in England: what has been happening/ what’s going on? An AIMS briefing

By Jo Dagustun on behalf of the AIMS Campaigns Team In this briefing note, Jo offers an account of what has been happening following Wes Streeting’s 2…   Read more…

Scottish Perinatal Framework: Alternative Birth Choices Framework document

AIMS was set to review the document Framework for maternity healthcare professionals to support individualised care for women who choose alternative/n…   Read more…

Open letter of welcome from AIMS to Robbie Butler on his appointment to Minister of Health NI

AIMS has written to welcome Robbie Butler to his new role as Northern Ireland's Health Minister. AIMS is asking him to continue to support the continu…   Read more…

PIMS Short Case Study - Optibreech

AIMS has been exploring the Optibreech research work of Dr Shawn Walker into offering a new care pathway, including physiological breech birth, to wom…   Read more…

The final Amos Report one month on: an AIMS perspective

In this piece, a month following the publication of the ‘Amos Report’, the AIMS Campaigns Team sets out some high-level perspectives on the report. Th…   Read more…

There is no plan B: continuity, accountability, and maternity reform

The evidence collected from women and staff all points in the same direction: a system that feels fragmented, inconsistent, and, at times, unsafe. Wom…   Read more…

Open Letter to Helen Morgan MP on "Tackling the Maternity Crisis"

AIMS welcomes the motion F8 proposed by Helen Morgan MP to the Liberal Democrat Party Autumn Conference 2026 on the topic of tackling the maternity cr…   Read more…

Letter welcoming Rt Hon Yvette Cooper MP as new Secretary of State for Health and Social Care

AIMS has written to welcome the Rt Hon Yvette Cooper MP on her appointment as Secretary of State for Health and Social Care. Our letter offers our tho…   Read more…

AIMS comments on the 10 Point Plan announced following the June 2026 Ockenden and Amos Reports

In the light of two recently-published hefty reports on the past and present functionality of the maternity and neonatal services, first in Nottingham…   Read more…

Making sense of maternity service recommendations: we need a better approach

By Jo Dagustun, Senior Campaigns Volunteer As readers grapple with the latest set of national recommendations and actions from Donna Ockenden's Nottin…   Read more…

Open letter to Michelle Welsh MP, National Maternity Advisor, maternity improvement

17th June 2026 Dear Michelle The AIMS Campaigns Team, and AIMS more broadly, would like to warmly welcome you to your new role as National Maternity A…   Read more…

Should we appoint a Maternity Commissioner in England? AIMS responds.

A forthcoming parliamentary debate on the petition calling for the appointment of a Maternity Commissioner ‘to improve maternity care for mums and bab…   Read more…

AIMS Submission to the National Maternity and Neonatal Investigation

Thank you for inviting organisations to offer evidence to the investigation. AIMS has welcomed this investigation, and we stand ready to support it, d…   Read more…

Continuity of Carer - Speaking notes for meeting with Baroness Amos & Wes Streeting

London, Wednesday 4th March 2026 A key component of ensuring maternity service provision that is safe, personalised and equitable, is the provision of…   Read more…

AIMS responds to Woman’s Hour Coverage of latest AMOS report

The National Maternity and Neonatal Investigation, led by Valerie Amos, published an interim report on February 26, 2026. This was covered on the BBC’…   Read more…

AIMS, ARM and Birthrights Open Letter re tragic deaths of Jennifer and Agnes Cahill

AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for actio…   Read more…

What does the Government’s 10-year Health Plan for England mean for the Maternity Services?

The Government’s 10-year health plan for England ‘ Fit for the Future ’, launched in July 2025, is the outcome of the large-scale ‘Change NHS’ consult…   Read more…

AIMS Letter to Wes Streeting to welcome announcement of a National Maternity Review

AIMS has written to Wes Streeting MP, Secretary of State for Health and Social Care to welcome his announcement of a National Maternity Review, offer…   Read more…

AIMS review of the Big Baby trial

Introduction There has long been uncertainty over whether there is any benefit to early induction of labour when a baby is suspected to be ‘big’, know…   Read more…

MBRRACE-UK Saving Lives Improving Mothers' Care Report 2024

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands fo…   Read more…

AIMS Letter to Professor Mary Renfrew

AIMS has written to Professor Mary Renfrew to thank her for taking the lead on reviewing maternity services in Northern Ireland. Her report is the fir…   Read more…

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PIMS Short Case Study - Optimal Cord Clamping and Intact Cord Resuscitation

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key pa…   Read more…

Latest Content

Journal

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Imagining breech birth without bord…

AIMS Journal, 2026, Vol 38, No 3 By Rixa Freeze, PhD For a long time, breech birth lived in my mind as a question I could not quite put down. It was never just a clinical…

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Supporting informed choice for wome…

AIMS Journal, 2026, Vol 38, No 3 By Amy Meadowcroft, RM, MClinRes Introduction This article uses the terms “women” and “mothers” in relation to biological sex and reprodu…

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Mary Cronk MBE – Upholding the skil…

AIMS Journal, 2026, Vol 38, No 3 By Joy Horner For those who may not be familiar with the life and work of the late, great Mrs ("My friends call me Mary”) Cronk, she was…

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Events

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AIMS Workshop: Understanding Twin T…

Stephanie Ernst, founder of the TAPS Support Foundation, will be explaining the issues that can arise in different types of twin pregnancies, and what twins parents need…

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ARM Winter National Meeting

Respect, Rights & Real Midwifery The ARM toolkit How do we not only survive but thrive in midwifery? Our winter meeting brings together midwives, students and supporters…

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AIMS Workshop: The Foundation Stone…

Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…

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Latest Campaigns

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Making Modern Service Frameworks: m…

By Catherine Williams, on behalf of the AIMS Campaigns Team Introduction: the Amos Review and the prospect of a Modern Service Framework for maternity The recommendations…

Read more

National maternity and neonatal ser…

By Jo Dagustun on behalf of the AIMS Campaigns Team In this briefing note, Jo offers an account of what has been happening following Wes Streeting’s 2024 commitment to ov…

Read more

Scottish Perinatal Framework: Alter…

AIMS was set to review the document Framework for maternity healthcare professionals to support individualised care for women who choose alternative/non-standard birth ch…

Read more