Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Position Papers

AIMS is pleased to announce the publication of the first of our new position papers. Over the years, AIMS has developed a reputation for taking a posi…   Read more…

AIMS, ARM and Birthrights Open Letter re tragic deaths of Jennifer and Agnes Cahill

AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for actio…   Read more…

What does the Government’s 10-year Health Plan for England mean for the Maternity Services?

The Government’s 10-year health plan for England ‘ Fit for the Future ’, launched in July 2025, is the outcome of the large-scale ‘Change NHS’ consult…   Read more…

AIMS Letter to Wes Streeting to welcome announcement of a National Maternity Review

AIMS has written to Wes Streeting MP, Secretary of State for Health and Social Care to welcome his announcement of a National Maternity Review, offer…   Read more…

AIMS review of the Big Baby trial

Introduction There has long been uncertainty over whether there is any benefit to early induction of labour when a baby is suspected to be ‘big’, know…   Read more…

MBRRACE-UK Saving Lives Improving Mothers' Care Report 2024

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands fo…   Read more…

AIMS Letter to Professor Mary Renfrew

AIMS has written to Professor Mary Renfrew to thank her for taking the lead on reviewing maternity services in Northern Ireland. Her report is the fir…   Read more…

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PIMS Short Case Study - Optimal Cord Clamping and Intact Cord Resuscitation

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key pa…   Read more…

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PIMS Short Case Study - Biomechanics

Biomechanics for Birth AIMS is proud to showcase the work of Molly O’Brien, who teaches Biomechanics for Birth, including techniques to diagnose and r…   Read more…

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PIMS Short Case Study - Family-friendly/natural/gentle caesarean birth

Some key elements Promotion of a holistic and personalised birth experience Parents able to see baby being born (if wished) Slow birth of baby’s body…   Read more…

What next for the maternity services in England? AIMS responds to NHS England’s 2025/26 Operational Planning Guidance

By the AIMS Campaigns Team 18 February 2025 Based on guidance documents published last month, by the Government and by NHS England 1 , AIMS is pleased…   Read more…

Scotland set to make progress in implementing full pathway Continuity of Carer? An AIMS update

By the AIMS Campaigns Team February 2025 AIMS wrote to Neil Gray, the Cabinet Secretary for Health & Social Care, in January this year regarding the i…   Read more…

Birth Activist Briefings

These regular briefings aim to provide information to understand key features of our maternity service structure to help you to campaign for improved…   Read more…

Change NHS Community Engagement workshop feedback

On 29th January 2025 AIMS hosted an engagement workshop to gather feedback on what people would like to see included in the Government’s 10 year Healt…   Read more…

AIMS response to the Change NHS consultation

AIMS has submitted an organisational response to the Government's Change NHS consultation. This sets out the key improvements to the maternity service…   Read more…

AIMS Letter to Wes Streeting

AIMS has written to Wes Streeting MP, welcoming him to the role of Secretary of State for Health and Social Care. We acknowledge his awareness that ma…   Read more…

Involving Service User Voices in Maternity Research and Clinical Development

This is an edited version of an invited talk given by Jo Dagustun, AIMS Campaigns Team, to the International Labour and Birth Research Conference UK,…   Read more…

Birth Trauma Inquiry Open Letter in response to the APPG Birth Trauma Inquiry May 2024

We write this letter in response to the recently published APPG Report on Birth Trauma which can be found here The report was extremely moving and we…   Read more…

BICS Conference poster: AIMS Campaign for Physiology-Informed Maternity Services

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the Bri…   Read more…

Maternity transformation - where are we?

Is maternity improvement possible without service transformation? AIMS says no, and calls for work over and above the NHS-E Three Year Delivery plan,…   Read more…

England’s new Regional Chief Midwives

For information about the Regional Chief Midwives please see the article Birth Activist Briefing: Introducing England’s new Regional Chief Midwives Th…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

AIMS Letter to NHS Confederation about new guidance - Supporting trans and non-binary healthcare staff

AIMS recognises the discrimination and harassment that trans and non-binary (TNB) people may experience either as staff or as users of the maternity s…   Read more…

Open Letter from AIMS to England's second National Chief Midwifery Officer

AIMS welcome Kate Brintworth as England's second National Chief Midwifery Officer Please see our letter here   Read more…

Latest Content

Journal

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Women, Pregnancy and Artificial Int…

AIMS Journal, 2025, Vol 37, No 4 By Christopher Yau, Nuffield Department for Women’s & Reproductive Health, University of Oxford on behalf of the MUM-PREDICT and OPTIMAL…

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What has the AIMS Campaigns Team be…

AIMS Journal, 2025, Vol 37, No 4 What has the AIMS Campaigns Team been up to this quarter? By The AIMS Campaigns Team Published written outputs: 19th August: Peer review…

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Conflicting advice for pregnant wom…

AIMS Journal, 2025, Vol 37, No 4 Researchers Siang Ing Lee and Ngawai Moss report on the qualitative study they conducted to inform a core outcome set for studies of preg…

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Events

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Threads of Protest: Human Rights in…

It combines the talents and knowledge of members of the public, artists, professional crocheters and charitable organisations to create crochet artwork designed to challe…

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AIMS Workshop: The Foundation Stone…

Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…

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AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

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Latest Campaigns

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AIMS, ARM and Birthrights Open Lett…

AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for action in the light of th…

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NICE Intrapartum Care - Water birth…

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the the draft here You…

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AIMS Responds to NHS 10 Year Workfo…

NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, personalised and equita…

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