Campaigns

Involving Service User Voices in Maternity Research and Clinical Development

This is an edited version of an invited talk given by Jo Dagustun, AIMS Campaigns Team, to the International Labour and Birth Research Conference UK,…   Read more…

Birth Trauma Inquiry Open Letter in response to the APPG Birth Trauma Inquiry May 2024

We write this letter in response to the recently published APPG Report on Birth Trauma which can be found here The report was extremely moving and we…   Read more…

BICS Conference poster: AIMS Campaign for Physiology-Informed Maternity Services

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the Bri…   Read more…

Maternity transformation - where are we?

Is maternity improvement possible without service transformation? AIMS says no, and calls for work over and above the NHS-E Three Year Delivery plan,…   Read more…

England’s new Regional Chief Midwives

For information about the Regional Chief Midwives please see the article Birth Activist Briefing: Introducing England’s new Regional Chief Midwives Th…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

AIMS Letter to NHS Confederation about new guidance - Supporting trans and non-binary healthcare staff

AIMS recognises the discrimination and harassment that trans and non-binary (TNB) people may experience either as staff or as users of the maternity s…   Read more…

Open Letter from AIMS to England's second National Chief Midwifery Officer

AIMS welcome Kate Brintworth as England's second National Chief Midwifery Officer Please see our letter here   Read more…

AIMS letter to Peter May, Department of Health, Northern Ireland

AIMS has written to Peter May, Permanent Under Secretary of State, Department of Health, Northern Ireland. We express our concerns about the likely im…   Read more…

AIMS Campaigns Update, December 2022: Continuity of Carer

As ever, this quarter has been a busy one for AIMS campaigners working on our flagship campaign: the call for a universal relational model of midwifer…   Read more…

AIMS statement on the Kirkup Report

AIMS Campaigns team, November 2022 On October 19, 2022, a report was published following an investigation into serious maternity and neonatal service…   Read more…

AIMS letter to Therese Coffey

AIMS has written to Therese Coffey MP, welcoming her to the roles of Secretary of State for Health and Social Care, and Deputy Prime Minister commendi…   Read more…

AIMS Campaigns Update, October 2022: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Implementing Continuity of Carer in England

Key national milestones in the implementation of Better Births’ call for continuity of carer in the maternity services: a resource list By AIMS, Septe…   Read more…

AIMS statement prepared for the Stakeholder Council Meeting - April 2022

In the Stakeholder Council we have a common purpose that focuses on the need for maternity transformation. We do not need to be convinced. Because we…   Read more…

AIMS Campaigns Team comment on the Ockenden Report and next steps

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden…   Read more…

Ockenden 2022: if we want to see real change, then transparency and accountability is key, says AIMS

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Saj…   Read more…

Coronavirus and the Maternity Services

AIMS recognises that the ongoing Coronavirus pandemic is placing an extraordinary burden on the NHS and its staff. We pay tribute to all staff, who we…   Read more…

AIMS Campaigns Update, December 2021: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

Report on the But Not Maternity/National Maternity Voices Webinar 22nd March 2021

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose wa…   Read more…

AIMS Campaigns Update: Better Births 5 Years On

By the AIMS Campaigns Team Last month - on February 22 to be precise - AIMS marked the fifth anniversary of the publication of Better Births. Judging…   Read more…

AIMS letter to Jeremy Hunt following comments about stamping out the 'ideology of normal birth'

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discus…   Read more…

Implementing Continuity of Carer in England: What can local Birth Activists do now?

In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is somethin…   Read more…

Latest Content

Journal

« »

Sovereignty of the Body: Birth, Int…

AIMS Journal, 2026, Vol 38, No 2 By Tamara Blakemore The First Breath I’m a birth artist, and apparently I’m here to talk about the sovereignty of the body, which feels s…

Read more

Scottish Maternity Update: Review o…

AIMS Journal, 2026, Vol 38, No 2 By Camille Del Pozo and Anne Glover on behalf of the AIMS Campaigns Team Background AIMS wrote to Neil Gray, the Cabinet Secretary for He…

Read more

The sovereignty of the body in preg…

AIMS Journal, 2026, Vol 38, No 2 By Alex Smith Welcome to the June 2026 edition of the AIMS journal. This issue is about the sovereignty of the body in pregnancy and chil…

Read more

Events

« »

Threads of Protest

Join us for the launch of Threads of Protest A new exhibition at Science Gallery London exploring inequality in maternity care through creative practice, lived experience…

Read more

AIMS Workshop: Focusing on Rights i…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Rights in Pregnancy and Birth ". Emma Ashworth (principal author of "The AIMS Guide to Y…

Read more

AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

Read more

Latest Campaigns

« »

AIMS responds to the Nursing and Mi…

The Nursing and Midwifery Council (the NMC) has been consulting on proposed changes to its education standards, including “whether education standards for midwives could…

Read more

There is no plan B: continuity, acc…

The evidence collected from women and staff all points in the same direction: a system that feels fragmented, inconsistent, and, at times, unsafe. Women describe not bein…

Read more

Making sense of maternity service r…

By Jo Dagustun, Senior Campaigns Volunteer As readers grapple with the latest set of national recommendations and actions from Donna Ockenden's Nottingham report , Valeri…

Read more