Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960.

We campaign at national level for a maternity system that is safe, personalised and equitable. To achieve this, we call for a system that is physiology-informed by design, where all staff respect women’s rights, listen to their concerns and wishes, and support their informed decision-making, and which is underpinned by full-pathway, community-based Continuity of Carer for all.

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AIMS responds to the Nursing and Midwifery Council’s Practice Learning Education Standards Consultation

The Nursing and Midwifery Council (the NMC) has been consulting on proposed changes to its education standards, including “whether education standards…   Read more…

AIMS Response to the Call for Comments on the Setting Up of the National Maternity and Neonatal Taskforce in England

AIMS was consulted in our Stakeholder Council role, as part of wider consultation. If you have any queries about the setting up of the taskforce, you…   Read more…

AIMS Responds to NHS 10 Year Workforce Plan Open Call for evidence

NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, per…   Read more…

AIMS response to the Change NHS consultation

AIMS has submitted an organisational response to the Government's Change NHS consultation. This sets out the key improvements to the maternity service…   Read more…

Evidence Submission to The House of Lords Preterm Birth Committee

Find submission on UK Parliament webite https://committees.parliament.uk/writtenevidence/129150/pdf Introduction AIMS (Association for Improvements in…   Read more…

Parliamentary Inquiry into Birth Trauma: Call for Evidence - AIMS Submission

Introduction to AIMS and why AIMS is making a submission Since 1960, AIMS has been the leading advocate for improvements in UK maternity care. We have…   Read more…

What are the priorities for midwifery and maternity research ?

AIMS is proud to be supporting the RCM's Research Prioritisation project as a Project Partner and with one of our volunteers on the Steering Group www…   Read more…

NICE Intrapartum care for healthy women and babies (update) 2023 - AIMS Comments

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for healthy women and babies in May 2023. You can read our comments her…   Read more…

Response to the RCOG Consent Advice Guideline Draft – Planned Caesarean Birth

The draft document can be found here General comments: The comments form is online only and cannot be downloaded. This makes it very difficult for con…   Read more…

Submission to the Health and Social Care Committee’s Expert Panel

As part of its non-inquiry work, the Health and Social Care Select Committee have established a panel to conduct an evaluation of the Government's com…   Read more…

AIMS Submission to the Violence Against Women and Girls call for evidence

AIMS has responded to the call for evidence to inform the Government’s Violence Against Women and Girls (VAWG) strategy 2021 to 2024 Violence Against…   Read more…

RCOG Consultation on leaflet - Considering a caesarean birth

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on the draft of a new leaflet which they plan to…   Read more…

Why does the NHS make it so difficult for organisations to partner with it successfully, and how can this be changed?

AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services pro…   Read more…

AIMS submission to the Health and Social Care Committee Inquiry: Safety of maternity services in England

AIMS' evidence to the Health and Social Care Select Committee - Safety of Maternitys Services in England In July 2020, the UK Parliament's Health and…   Read more…

AIMS' evidence to the Health and Social Care Select Committee: Delivering Core NHS and Care Services during the Pandemic and Beyond

AIMS' evidence to the Health and Social Care Select Committee On April 22, the UK Parliament's Health and Social Care Select Committee opened an inqui…   Read more…

AIMS Comments on RCM Clinical Briefing Sheet: ‘freebirth’ or ‘unassisted childbirth’ during the COVID-19 pandemic

AIMS welcomes the recent publication of the RCM Clinical Briefing Sheet: ‘freebirth’ or ‘unassisted childbirth’ during the COVID-19 pandemic ( www.rcm…   Read more…

AIMS Response to the NHS Clinical Guide to Trusts on Maternity Service arrangements during the Coronavirus period

On April 9, the NHS published a '​Clinical guide for the temporary reorganisation of intrapartum maternity care during the coronavirus pandemic'. AIMS…   Read more…

RCOG Consultation on leaflets in Assisted Vaginal Birth and Gestational Diabetes

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on two draft documents they have produced. Both d…   Read more…

AIMS Response to NMC Consultation on Future Strategy 2019

The Nursing and Midwifery Council (NMC) plays a key role in the ongoing quality assurance and regulation of the maternity services and its staff. Effe…   Read more…

The Future Midwife Project: An AIMS response to Nursing and Midwifery Council’s consultation

AIMS submitted our response to this consultation on 7 May 2019. The Nursing and Midwifery Council (NMC) plays a key role in the ongoing quality assura…   Read more…

AIMS Submission to the UN Special Rapporteur on Violence against Women on abuses during facility-based childbirth 2019

Call for submissions: Mistreatment and violence against women during reproductive health care with a focus on childbirth The mandate of the United Nat…   Read more…

"Promoting professionalism, reforming regulation": AIMS' response to a Department of Health consultation Response submitted 23/1/18

AIMS submitted our response to this consultation on the 23 January 2018. A number of regulators, including the Care Quality Commission (CQC), the Prof…   Read more…

Training of Social Workers

TRAINING OF SOCIAL WORKERS Memorandum from The Association for Improvements in the Maternity Services to the Select Committee for Children, Schools an…   Read more…

Submission to the Children, Schools and Families Committee on the New Inquiry into Looked after Children

SUMMARY As a UK-wide pressure group covering maternity care with nearly 50 years experience, we are particularly interested in the problems of babies…   Read more…

Latest Content

Journal

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Sovereignty of the Body: Birth, Int…

AIMS Journal, 2026, Vol 38, No 2 By Tamara Blakemore The First Breath I’m a birth artist, and apparently I’m here to talk about the sovereignty of the body, which feels s…

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Scottish Maternity Update: Review o…

AIMS Journal, 2026, Vol 38, No 2 By Camille Del Pozo and Anne Glover on behalf of the AIMS Campaigns Team Background AIMS wrote to Neil Gray, the Cabinet Secretary for He…

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The sovereignty of the body in preg…

AIMS Journal, 2026, Vol 38, No 2 By Alex Smith Welcome to the June 2026 edition of the AIMS journal. This issue is about the sovereignty of the body in pregnancy and chil…

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Events

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Threads of Protest

Join us for the launch of Threads of Protest A new exhibition at Science Gallery London exploring inequality in maternity care through creative practice, lived experience…

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AIMS Workshop: Focusing on Rights i…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Rights in Pregnancy and Birth ". Emma Ashworth (principal author of "The AIMS Guide to Y…

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AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

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Latest Campaigns

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AIMS responds to the Nursing and Mi…

The Nursing and Midwifery Council (the NMC) has been consulting on proposed changes to its education standards, including “whether education standards for midwives could…

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There is no plan B: continuity, acc…

The evidence collected from women and staff all points in the same direction: a system that feels fragmented, inconsistent, and, at times, unsafe. Women describe not bein…

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Making sense of maternity service r…

By Jo Dagustun, Senior Campaigns Volunteer As readers grapple with the latest set of national recommendations and actions from Donna Ockenden's Nottingham report , Valeri…

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