Campaigns

AIMS has campaigned for improvements to the maternity services in the UK since 1960. We run national campaigns, support local people with their campaigns and support individual women, birthing people and families via our helpline. AIMS responds to multiple NICE guideline consultations, and has been instrumental in changing both guidance and language to better support women and babies through their maternity journey.

AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it.

AIMS Responds to NHS 10 Year Workforce Plan Open Call for evidence

NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, per…   Read more…

AIMS response to the Change NHS consultation

AIMS has submitted an organisational response to the Government's Change NHS consultation. This sets out the key improvements to the maternity service…   Read more…

Evidence Submission to The House of Lords Preterm Birth Committee

Find submission on UK Parliament webite https://committees.parliament.uk/writtenevidence/129150/pdf Introduction AIMS (Association for Improvements in…   Read more…

Parliamentary Inquiry into Birth Trauma: Call for Evidence - AIMS Submission

Introduction to AIMS and why AIMS is making a submission Since 1960, AIMS has been the leading advocate for improvements in UK maternity care. We have…   Read more…

What are the priorities for midwifery and maternity research ?

AIMS is proud to be supporting the RCM's Research Prioritisation project as a Project Partner and with one of our volunteers on the Steering Group www…   Read more…

NICE Intrapartum care for healthy women and babies (update) 2023 - AIMS Comments

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for healthy women and babies in May 2023. You can read our comments her…   Read more…

Response to the RCOG Consent Advice Guideline Draft – Planned Caesarean Birth

The draft document can be found here General comments: The comments form is online only and cannot be downloaded. This makes it very difficult for con…   Read more…

Submission to the Health and Social Care Committee’s Expert Panel

As part of its non-inquiry work, the Health and Social Care Select Committee have established a panel to conduct an evaluation of the Government's com…   Read more…

AIMS Submission to the Violence Against Women and Girls call for evidence

AIMS has responded to the call for evidence to inform the Government’s Violence Against Women and Girls (VAWG) strategy 2021 to 2024 Violence Against…   Read more…

RCOG Consultation on leaflet - Considering a caesarean birth

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on the draft of a new leaflet which they plan to…   Read more…

Why does the NHS make it so difficult for organisations to partner with it successfully, and how can this be changed?

AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services pro…   Read more…

AIMS submission to the Health and Social Care Committee Inquiry: Safety of maternity services in England

AIMS' evidence to the Health and Social Care Select Committee - Safety of Maternitys Services in England In July 2020, the UK Parliament's Health and…   Read more…

AIMS' evidence to the Health and Social Care Select Committee: Delivering Core NHS and Care Services during the Pandemic and Beyond

AIMS' evidence to the Health and Social Care Select Committee On April 22, the UK Parliament's Health and Social Care Select Committee opened an inqui…   Read more…

AIMS Comments on RCM Clinical Briefing Sheet: ‘freebirth’ or ‘unassisted childbirth’ during the COVID-19 pandemic

AIMS welcomes the recent publication of the RCM Clinical Briefing Sheet: ‘freebirth’ or ‘unassisted childbirth’ during the COVID-19 pandemic ( www.rcm…   Read more…

AIMS Response to the NHS Clinical Guide to Trusts on Maternity Service arrangements during the Coronavirus period

On April 9, the NHS published a '​Clinical guide for the temporary reorganisation of intrapartum maternity care during the coronavirus pandemic'. AIMS…   Read more…

RCOG Consultation on leaflets in Assisted Vaginal Birth and Gestational Diabetes

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on two draft documents they have produced. Both d…   Read more…

AIMS Response to NMC Consultation on Future Strategy 2019

The Nursing and Midwifery Council (NMC) plays a key role in the ongoing quality assurance and regulation of the maternity services and its staff. Effe…   Read more…

The Future Midwife Project: An AIMS response to Nursing and Midwifery Council’s consultation

AIMS submitted our response to this consultation on 7 May 2019. The Nursing and Midwifery Council (NMC) plays a key role in the ongoing quality assura…   Read more…

AIMS Submission to the UN Special Rapporteur on Violence against Women on abuses during facility-based childbirth 2019

Call for submissions: Mistreatment and violence against women during reproductive health care with a focus on childbirth The mandate of the United Nat…   Read more…

"Promoting professionalism, reforming regulation": AIMS' response to a Department of Health consultation Response submitted 23/1/18

AIMS submitted our response to this consultation on the 23 January 2018. A number of regulators, including the Care Quality Commission (CQC), the Prof…   Read more…

Training of Social Workers

TRAINING OF SOCIAL WORKERS Memorandum from The Association for Improvements in the Maternity Services to the Select Committee for Children, Schools an…   Read more…

Submission to the Children, Schools and Families Committee on the New Inquiry into Looked after Children

SUMMARY As a UK-wide pressure group covering maternity care with nearly 50 years experience, we are particularly interested in the problems of babies…   Read more…

Latest Content

Journal

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Women, Pregnancy and Artificial Int…

AIMS Journal, 2025, Vol 37, No 4 By Christopher Yau, Nuffield Department for Women’s & Reproductive Health, University of Oxford on behalf of the MUM-PREDICT and OPTIMAL…

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What has the AIMS Campaigns Team be…

AIMS Journal, 2025, Vol 37, No 4 What has the AIMS Campaigns Team been up to this quarter? By The AIMS Campaigns Team Published written outputs: 19th August: Peer review…

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Conflicting advice for pregnant wom…

AIMS Journal, 2025, Vol 37, No 4 Researchers Siang Ing Lee and Ngawai Moss report on the qualitative study they conducted to inform a core outcome set for studies of preg…

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Events

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Threads of Protest: Human Rights in…

It combines the talents and knowledge of members of the public, artists, professional crocheters and charitable organisations to create crochet artwork designed to challe…

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AIMS Workshop: The Foundation Stone…

Join us for one of our series of interactive online AIMS workshops " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". Please follo…

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AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

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Latest Campaigns

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AIMS, ARM and Birthrights Open Lett…

AIMS (Association for Improvements in the Maternity Services), ARM (the Association of Radical Midwives) and Birthrights are jointly calling for action in the light of th…

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NICE Intrapartum Care - Water birth…

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for Water birth: second stage of labour (August 2025). You can read the the draft here You…

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AIMS Responds to NHS 10 Year Workfo…

NHS workforce planning needs to be fit for the maternity service The current system of NHS workforce planning in England is not delivering a safe, personalised and equita…

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