Campaigns

NICE Antenatal Care Guideline - Consultation on Draft March 2021

AIMS has submitted comments on the draft NICE Guideline for Antenatal care for uncomplicated pregnancies. You can read our comments here The details o…   Read more…

AIMS Campaigns Update: Better Births 5 Years On

By the AIMS Campaigns Team Last month - on February 22 to be precise - AIMS marked the fifth anniversary of the publication of Better Births. Judging…   Read more…

AIMS letter to Jeremy Hunt following comments about stamping out the 'ideology of normal birth'

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discus…   Read more…

RCOG Consultation on leaflet - Considering a caesarean birth

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on the draft of a new leaflet which they plan to…   Read more…

Implementing Continuity of Carer in England: What can local Birth Activists do now?

In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is somethin…   Read more…

AIMS asks Society and College of Radiographers to review guidance on partners and supporters at scans

AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institu…   Read more…

Call to NHS England to strengthen guidance to Trusts on partners attending maternity services

AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better a…   Read more…

NICE Shared Decision Making Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft NICE Shared decision making Guideline. You can read our comments here The details of the consultation on the…   Read more…

AIMS comments on latest guidance on birth partner restrictions

AIMS welcomes the new ' Framework to assist NHS trusts to reintroduce access for partners, visitors and other supporters of pregnant women in English…   Read more…

NICE Neonatal Infection Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft gu…   Read more…

Template Campaigning Letters about Maternity Services during the pandemic

AIMS has had many enquiries about how to find out about, and seek to influence, local service changes during this period. Here we have included severa…   Read more…

NICE Caesarean Section Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Caesarean Section Guideline You can read our comments here The details of the draft and up…   Read more…

AIMS comments on RCOG - Restoration and Recovery: priorities for obstetrics and gynaecology

A prioritisation framework for care in response to COVID-19 Version 2.1: Published Friday 26 June 2020 AIMS has welcomed the RCOG document Restoration…   Read more…

NICE Postnatal Care Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Postnatal Care Guideline You can read our comments here The details of the draft guideline…   Read more…

Think Trauma Now - The Make Birth Better Survey 2019. The circle of trauma for parents and professionals

The Make Birth Better Report was published in April 2020. During Spring/Summer 2019 they spoke to parents and healthcare providers about birth trauma.…   Read more…

Spain needs to combat obstetric violence - UN Experts Decision

UN sends strong message to Spain, following a complaint to them from a Spanish mother, that their maternity care system must respect human rights. AIM…   Read more…

Why does the NHS make it so difficult for organisations to partner with it successfully, and how can this be changed?

AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services pro…   Read more…

Response to Guardian Article on access to Epidurals

An article titled " Women in labour being refused epidurals, official inquiry finds " appeared in the Guardian on Tuesday 3rd March. AIMS fully suppor…   Read more…

AIMS' Response to Hull Daily Mail about their article, "Dad saves baby girl's life with shoelace as mum gives birth in Beverley Road bus stop"

AIMS has responded to the Hull Daily Mail's article entitled, " https://www.hulldailymail.co.uk/news/health/baby-born-bus-stop-shoelace-3571474 ". 26…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

Implementing Better Births: Continuity of Carer

Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of C…   Read more…

Letter to The Guardian in response to their article, "Meghan Markle’s home birth should not blind us to the risks for most women"

Sent 9th May 2019 By email ( guardian.readers@theguardian.com ) Dear Sir, I write in response to the opinion piece by Barbara Ellen entitled “Meghan M…   Read more…

AIMS Response to NICE consultation on FASD Quality Standard

NICE is developing a quality standard relating to FASD (Fetal Alcohol Spectrum Disorder). AIMS welcomes the development of this quality standard as we…   Read more…

Ágnes Geréb is granted clemency by the Hungarian President

28 th June 2018 "This act of clemency is about more than me. It is an acknowledgement of liberty in giving birth. It is a recognition by the state tha…   Read more…

Latest Content

Journal

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Disrupting breastfeeding confidence…

AIMS Journal, 2025, Vol 37, No 3 By Alex Smith An increasing number of new mothers begin breastfeeding following a long drawn-out process of induction of labour. Currentl…

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Editorial: Thinking about breastfee…

AIMS Journal, 2025, Vol 37, No 3 Welcome to the September 2025 issue of the AIMS journal. The theme for this quarter is breastfeeding. An important issue that emerged as…

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A Conversation with Kate Evans, aut…

AIMS Journal, 2025, Vol 37, No 3 Interview by Catharine Hart Thank you for agreeing to be interviewed by AIMS, Kate. I love that this book doesn't try to sound authoritat…

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Events

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AIMS AGM

AIMS AGM 2025 All members welcome to join us in London or online - further details to follow in AIMS Members Mailing. Please email admin@aims.org.uk if you plan to attend…

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AIMS Workshop: The Foundation Stone…

Join us for an interactive online AIMS workshop: " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". In this workshop discussion we…

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AIMS Workshop: Make Change Happen

AIMS is delighted to be hosting a series of Tools for Change campaigning workshops to be led by Ruth Weston. Ruth's journey of Birth Activism and Maternity Service Campai…

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Latest Campaigns

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What does the Government’s 10-year…

The Government’s 10-year health plan for England ‘ Fit for the Future ’, launched in July 2025, is the outcome of the large-scale ‘Change NHS’ consultation that began in…

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AIMS Letter to Wes Streeting to wel…

AIMS has written to Wes Streeting MP, Secretary of State for Health and Social Care to welcome his announcement of a National Maternity Review, offer our support for the…

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AIMS review of the Big Baby trial

Introduction There has long been uncertainty over whether there is any benefit to early induction of labour when a baby is suspected to be ‘big’, known as ‘Large for Gest…

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