Campaigns

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PIMS Short Case Study - Family-friendly/natural/gentle caesarean birth

Some key elements Promotion of a holistic and personalised birth experience Parents able to see baby being born (if wished) Slow birth of baby’s body…   Read more…

What next for the maternity services in England? AIMS responds to NHS England’s 2025/26 Operational Planning Guidance

By the AIMS Campaigns Team 18 February 2025 Based on guidance documents published last month, by the Government and by NHS England 1 , AIMS is pleased…   Read more…

Scotland set to make progress in implementing full pathway Continuity of Carer? An AIMS update

By the AIMS Campaigns Team February 2025 AIMS wrote to Neil Gray, the Cabinet Secretary for Health & Social Care, in January this year regarding the i…   Read more…

Birth Activist Briefings

These regular briefings aim to provide information to understand key features of our maternity service structure to help you to campaign for improved…   Read more…

Change NHS Community Engagement workshop feedback

On 29th January 2025 AIMS hosted an engagement workshop to gather feedback on what people would like to see included in the Government’s 10 year Healt…   Read more…

AIMS response to the Change NHS consultation

AIMS has submitted an organisational response to the Government's Change NHS consultation. This sets out the key improvements to the maternity service…   Read more…

AIMS Letter to Wes Streeting

AIMS has written to Wes Streeting MP, welcoming him to the role of Secretary of State for Health and Social Care. We acknowledge his awareness that ma…   Read more…

Involving Service User Voices in Maternity Research and Clinical Development

This is an edited version of an invited talk given by Jo Dagustun, AIMS Campaigns Team, to the International Labour and Birth Research Conference UK,…   Read more…

Birth Trauma Inquiry Open Letter in response to the APPG Birth Trauma Inquiry May 2024

We write this letter in response to the recently published APPG Report on Birth Trauma which can be found here The report was extremely moving and we…   Read more…

Evidence Submission to The House of Lords Preterm Birth Committee

Find submission on UK Parliament webite https://committees.parliament.uk/writtenevidence/129150/pdf Introduction AIMS (Association for Improvements in…   Read more…

Parliamentary Inquiry into Birth Trauma: Call for Evidence - AIMS Submission

Introduction to AIMS and why AIMS is making a submission Since 1960, AIMS has been the leading advocate for improvements in UK maternity care. We have…   Read more…

What are the priorities for midwifery and maternity research ?

AIMS is proud to be supporting the RCM's Research Prioritisation project as a Project Partner and with one of our volunteers on the Steering Group www…   Read more…

BICS Conference poster: AIMS Campaign for Physiology-Informed Maternity Services

AIMS Campaigns Team volunteers are presenting a poster about our campaign for Physiology-Informed Maternity Services at the 2023 conference of the Bri…   Read more…

Maternity transformation - where are we?

Is maternity improvement possible without service transformation? AIMS says no, and calls for work over and above the NHS-E Three Year Delivery plan,…   Read more…

England’s new Regional Chief Midwives

For information about the Regional Chief Midwives please see the article Birth Activist Briefing: Introducing England’s new Regional Chief Midwives Th…   Read more…

Review: National Cohort study on induction at 39 weeks

This is a review of the paper (https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.1004259%20 ) published on July 20, 2023 by resea…   Read more…

ARM National Winter Meeting 2022: Continuity of Carer is the future. An AIMS Perspective.

Jo Dagustun, AIMS Volunteer and Campaigns Team Member This is a tidied up version of a speech that AIMS Volunteer Jo Dagustun, gave at the 2022 Winter…   Read more…

SWEPIS – The Swedish Post-term Induction Study

The evidence on whether there is a benefit in inducing labour if a pregnancy would otherwise last beyond 41 or 42 weeks is far from clear. 1 The SWEPI…   Read more…

AIMS Letter to NHS Confederation about new guidance - Supporting trans and non-binary healthcare staff

AIMS recognises the discrimination and harassment that trans and non-binary (TNB) people may experience either as staff or as users of the maternity s…   Read more…

Open Letter from AIMS to England's second National Chief Midwifery Officer

AIMS welcome Kate Brintworth as England's second National Chief Midwifery Officer Please see our letter here   Read more…

AIMS letter to Peter May, Department of Health, Northern Ireland

AIMS has written to Peter May, Permanent Under Secretary of State, Department of Health, Northern Ireland. We express our concerns about the likely im…   Read more…

NICE Intrapartum care for healthy women and babies (update) 2023 - AIMS Comments

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for healthy women and babies in May 2023. You can read our comments her…   Read more…

AIMS Campaigns Update, December 2022: Continuity of Carer

As ever, this quarter has been a busy one for AIMS campaigners working on our flagship campaign: the call for a universal relational model of midwifer…   Read more…

AIMS statement on the Kirkup Report

AIMS Campaigns team, November 2022 On October 19, 2022, a report was published following an investigation into serious maternity and neonatal service…   Read more…

Latest Content

Journal

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Sovereignty of the Body: Birth, Int…

AIMS Journal, 2026, Vol 38, No 2 By Tamara Blakemore The First Breath I’m a birth artist, and apparently I’m here to talk about the sovereignty of the body, which feels s…

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Scottish Maternity Update: Review o…

AIMS Journal, 2026, Vol 38, No 2 By Camille Del Pozo and Anne Glover on behalf of the AIMS Campaigns Team Background AIMS wrote to Neil Gray, the Cabinet Secretary for He…

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The sovereignty of the body in preg…

AIMS Journal, 2026, Vol 38, No 2 By Alex Smith Welcome to the June 2026 edition of the AIMS journal. This issue is about the sovereignty of the body in pregnancy and chil…

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Events

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AIMS Workshop: Focusing on Rights i…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Rights in Pregnancy and Birth ". Emma Ashworth (principal author of "The AIMS Guide to Y…

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AIMS Workshop: Focusing on Inductio…

Join us for one of our series of interactive online AIMS workshops, " Focusing on Induction of Labour ". Nadia Higson (principal author of "The AIMS Guide to Induction of…

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AIMS Workshop: Understanding Twin T…

Stephanie Ernst, founder of the TAPS Support Foundation, will be explaining the issues that can arise in different types of twin pregnancies, and what twins parents need…

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Latest Campaigns

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The final Amos Report one month on:…

In this piece, a month following the publication of the ‘Amos Report’, the AIMS Campaigns Team sets out some high-level perspectives on the report. The team is now busy a…

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Letter welcoming Rt Hon Yvette Coop…

AIMS has written to welcome the Rt Hon Yvette Cooper MP on her appointment as Secretary of State for Health and Social Care. Our letter offers our thoughts on key conside…

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AIMS responds to the Nursing and Mi…

The Nursing and Midwifery Council (the NMC) has been consulting on proposed changes to its education standards, including “whether education standards for midwives could…

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