Campaigns

AIMS letter to Peter May, Department of Health, Northern Ireland

AIMS has written to Peter May, Permanent Under Secretary of State, Department of Health, Northern Ireland. We express our concerns about the likely im…   Read more…

NICE Intrapartum care for healthy women and babies (update) 2023 - AIMS Comments

AIMS submitted comments on the draft NICE Guideline update on Intrapartum care for healthy women and babies in May 2023. You can read our comments her…   Read more…

AIMS Campaigns Update, December 2022: Continuity of Carer

As ever, this quarter has been a busy one for AIMS campaigners working on our flagship campaign: the call for a universal relational model of midwifer…   Read more…

AIMS statement on the Kirkup Report

AIMS Campaigns team, November 2022 On October 19, 2022, a report was published following an investigation into serious maternity and neonatal service…   Read more…

AIMS critique of the Intrapartum Care Chapter of the Ockenden Report

For this critique we have focused on Chapter 8 of the final Ockenden report 1 , which covered findings about intrapartum care. This chapter is a quali…   Read more…

AIMS letter to Therese Coffey

AIMS has written to Therese Coffey MP, welcoming her to the roles of Secretary of State for Health and Social Care, and Deputy Prime Minister commendi…   Read more…

AIMS Campaigns Update, October 2022: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Implementing Continuity of Carer in England

Key national milestones in the implementation of Better Births’ call for continuity of carer in the maternity services: a resource list By AIMS, Septe…   Read more…

AIMS statement prepared for the Stakeholder Council Meeting - April 2022

In the Stakeholder Council we have a common purpose that focuses on the need for maternity transformation. We do not need to be convinced. Because we…   Read more…

AIMS Campaigns Team comment on the Ockenden Report and next steps

As long standing campaigners for improvements in the maternity services, AIMS deeply regrets the long series of failings that have led to the Ockenden…   Read more…

Ockenden 2022: if we want to see real change, then transparency and accountability is key, says AIMS

10am on Wednesday March 30, 2022: the final Ockenden Report is published. 12.45pm the same day, the Secretary of State for Health and Social Care, Saj…   Read more…

AIMS Statement concerning the nationwide March With Midwives vigils taking place on November 21st 2021

Times are incredibly tough across the maternity services in the UK at the moment. AIMS would like to take this opportunity to thank every single membe…   Read more…

Response to the RCOG Consent Advice Guideline Draft – Planned Caesarean Birth

The draft document can be found here General comments: The comments form is online only and cannot be downloaded. This makes it very difficult for con…   Read more…

NICE Inducing Labour Guideline - Consultation on Draft May - July 2021

AIMS is pleased that the majority of our 65 comments have resulted in positive changes in the final NICE Guideline for Inducing Labour which were publ…   Read more…

Coronavirus and the Maternity Services

AIMS recognises that the ongoing Coronavirus pandemic is placing an extraordinary burden on the NHS and its staff. We pay tribute to all staff, who we…   Read more…

AIMS Campaigns Update, December 2021: Continuity of Carer in England

AIMS supports the Government's ongoing commitment to the implementation of relational care - the Continuity of Carer model of care - in the maternity…   Read more…

Submission to the Health and Social Care Committee’s Expert Panel

As part of its non-inquiry work, the Health and Social Care Select Committee have established a panel to conduct an evaluation of the Government's com…   Read more…

Press release: We have a roadmap for the Nation But Not Maternity

AIMS and our partners in the But Not Maternity Alliance have issued a press release on the nationwide status of maternity restrictions highlighting th…   Read more…

AIMS Submission to the Violence Against Women and Girls call for evidence

AIMS has responded to the call for evidence to inform the Government’s Violence Against Women and Girls (VAWG) strategy 2021 to 2024 Violence Against…   Read more…

Report on the But Not Maternity/National Maternity Voices Webinar 22nd March 2021

AIMS and our partners in the But Not Maternity Alliance and National Maternity Voices organised a webinar for MVP/MSLC representatives. The purpose wa…   Read more…

NICE Antenatal Care Guideline - Consultation on Draft March 2021

AIMS has submitted comments on the draft NICE Guideline for Antenatal care for uncomplicated pregnancies. You can read our comments here The details o…   Read more…

AIMS Campaigns Update: Better Births 5 Years On

By the AIMS Campaigns Team Last month - on February 22 to be precise - AIMS marked the fifth anniversary of the publication of Better Births. Judging…   Read more…

AIMS letter to Jeremy Hunt following comments about stamping out the 'ideology of normal birth'

AIMS has written this week to Jeremy Hunt MP, in his role as chair of the Health and Social Care Select Committee, as a response to the current discus…   Read more…

RCOG Consultation on leaflet - Considering a caesarean birth

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on the draft of a new leaflet which they plan to…   Read more…

Latest Content

Journal

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An interview with Sarah Odling Smee

AIMS Journal, 2025, Vol 37, No 1 Interview by Leslie Altic What first attracted you to being a midwife, tell us a bit about your journey and how you got to where you are…

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Birth Activists Briefing: The lates…

AIMS Journal, 2025, Vol 37, No 1 By the AIMS Campaigns Team In this article we will summarise some of the key points of data about the maternity services that have been p…

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AIMS Physiology-Informed Maternity…

AIMS Journal, 2025, Vol 37, No 1 Art by Sophie Jenna Latest update from the PIMS team! The NIHR (National Institute for Health and Care Research) recently asked the Campa…

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Events

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Black Maternal Health Conference UK…

The Motherhood Group is thrilled to announce that the 3rd annual Black Maternal Health Conference UK is back to bridge the gap between Community, Service Providers and In…

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Doula UK Conference

Doula UK present their annual, popular conference offering a dynamic and exciting programme with a range of topics to inspire, challenge and empower. We look forward to w…

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AIMS Workshop: Technology in the pe…

This is an invitation to anyone who was ever born... ... to explore our understanding and learn together. It’s part of a short series of interactive discussions around ho…

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Latest Campaigns

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MBRRACE-UK Saving Lives Improving M…

By the AIMS Campaigns team This note is intended to offer both a summary and AIMS commentary on the latest annual MBRRACE-UK report. MBRRACE stands for Mothers and Babies…

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PIMS Short Case Study - Optimal Cor…

Optimal cord clamping AIMS supports midwife Amanda Burleigh’s campaign for optimal cord clamping “ Wait for White ”. Optimal cord clamping is a key part of physiological…

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PIMS Short Case Study - Biomechanic…

Biomechanics for Birth AIMS is proud to showcase the work of Molly O’Brien, who teaches Biomechanics for Birth, including techniques to diagnose and rectify labour dystoc…

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