Campaigns

RCOG Consultation on leaflet - Considering a caesarean birth

The Royal College of Obstetricians and Gynaecologists (RCOG) recently launched a public consultation on the draft of a new leaflet which they plan to…   Read more…

Implementing Continuity of Carer in England: What can local Birth Activists do now?

In many parts of the country, there is now momentum building in favour of the implementation of a relational model of maternity care. This is somethin…   Read more…

AIMS asks Society and College of Radiographers to review guidance on partners and supporters at scans

AIMS, supported by a coalition of campaigning organisations (Birthrights, The BirthBliss Academy, The Birth Trauma Association, The Fatherhood Institu…   Read more…

Call to NHS England to strengthen guidance to Trusts on partners attending maternity services

AIMS, as part of a coalition of campaigning organisations including Birthrights, the BirthBliss Academy, the Fatherhood Institute, Make Birth Better a…   Read more…

NICE Shared Decision Making Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft NICE Shared decision making Guideline. You can read our comments here The details of the consultation on the…   Read more…

AIMS comments on latest guidance on birth partner restrictions

AIMS welcomes the new ' Framework to assist NHS trusts to reintroduce access for partners, visitors and other supporters of pregnant women in English…   Read more…

NICE Neonatal Infection Guideline - Consultation on Draft December 2020

AIMS has submitted comments on the draft update of the NICE Neonatal Infection Guideline. You can read our comments here . The details of the draft gu…   Read more…

Template Campaigning Letters about Maternity Services during the pandemic

AIMS has had many enquiries about how to find out about, and seek to influence, local service changes during this period. Here we have included severa…   Read more…

NICE Caesarean Section Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Caesarean Section Guideline You can read our comments here The details of the draft and up…   Read more…

AIMS comments on RCOG - Restoration and Recovery: priorities for obstetrics and gynaecology

A prioritisation framework for care in response to COVID-19 Version 2.1: Published Friday 26 June 2020 AIMS has welcomed the RCOG document Restoration…   Read more…

NICE Postnatal Care Guideline - Consultation on Draft November 2020

AIMS has submitted comments on the draft update of the NICE Postnatal Care Guideline You can read our comments here The details of the draft guideline…   Read more…

Think Trauma Now - The Make Birth Better Survey 2019. The circle of trauma for parents and professionals

The Make Birth Better Report was published in April 2020. During Spring/Summer 2019 they spoke to parents and healthcare providers about birth trauma.…   Read more…

Spain needs to combat obstetric violence - UN Experts Decision

UN sends strong message to Spain, following a complaint to them from a Spanish mother, that their maternity care system must respect human rights. AIM…   Read more…

Why does the NHS make it so difficult for organisations to partner with it successfully, and how can this be changed?

AIMS' statement to the independent investigation into the issues and sequence of events which led to the cessation of community maternity services pro…   Read more…

Response to Guardian Article on access to Epidurals

An article titled " Women in labour being refused epidurals, official inquiry finds " appeared in the Guardian on Tuesday 3rd March. AIMS fully suppor…   Read more…

AIMS' Response to Hull Daily Mail about their article, "Dad saves baby girl's life with shoelace as mum gives birth in Beverley Road bus stop"

AIMS has responded to the Hull Daily Mail's article entitled, " https://www.hulldailymail.co.uk/news/health/baby-born-bus-stop-shoelace-3571474 ". 26…   Read more…

Press Release: Almost Half of NHS Trusts Force Pregnant Women to Attend Vital Maternity Services Alone

AIMS welcomes the BMJ article www.bmj.com/content/371/bmj.m3876.full highlighting recent research on inconsistencies in Trusts’ restrictions on partne…   Read more…

Implementing Better Births: Continuity of Carer

Download PDF Commissioners and providers across England, guided by their MVPs, are working across the country to implement sustainable Continuity of C…   Read more…

Letter to The Guardian in response to their article, "Meghan Markle’s home birth should not blind us to the risks for most women"

Sent 9th May 2019 By email ( guardian.readers@theguardian.com ) Dear Sir, I write in response to the opinion piece by Barbara Ellen entitled “Meghan M…   Read more…

AIMS Response to NICE consultation on FASD Quality Standard

NICE is developing a quality standard relating to FASD (Fetal Alcohol Spectrum Disorder). AIMS welcomes the development of this quality standard as we…   Read more…

Ágnes Geréb is granted clemency by the Hungarian President

28 th June 2018 "This act of clemency is about more than me. It is an acknowledgement of liberty in giving birth. It is a recognition by the state tha…   Read more…

Dr. Ágnes Geréb, Hungarian Midwife and Obstetrician

Dr. Ágnes Geréb is a Hungarian obstetrician and midwife who has been fighting for her freedom following her house arrest and threat of imprisonment du…   Read more…

AIMS submission to the Health and Social Care Committee Inquiry: Safety of maternity services in England

AIMS' evidence to the Health and Social Care Select Committee - Safety of Maternitys Services in England In July 2020, the UK Parliament's Health and…   Read more…

A Midwife for Me and My Baby

Join AIMS, NCT, ARM, IMUK, The Birth I Want, Birthrights and others in campaigning for: We want every woman to have a midwife who she can get to know…   Read more…

Latest Content

Journal

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Imagining breech birth without bord…

AIMS Journal, 2026, Vol 38, No 3 By Rixa Freeze, PhD For a long time, breech birth lived in my mind as a question I could not quite put down. It was never just a clinical…

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Supporting informed choice for wome…

AIMS Journal, 2026, Vol 38, No 3 By Amy Meadowcroft, RM, MClinRes Introduction This article uses the terms “women” and “mothers” in relation to biological sex and reprodu…

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Mary Cronk MBE – Upholding the skil…

AIMS Journal, 2026, Vol 38, No 3 By Joy Horner For those who may not be familiar with the life and work of the late, great Mrs ("My friends call me Mary”) Cronk, she was…

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Events

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AIMS book launch and workshop: The…

To celebrate the launch of the new AIMS Guide to Breech Birth we are pleased to be holding a launch event with Joy Horner, the principle author. Joy will be sharing her o…

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AIMS Workshop: Understanding Twin T…

Stephanie Ernst, founder of the TAPS Support Foundation, will be explaining the issues that can arise in different types of twin pregnancies, and what twins parents need…

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ARM Winter National Meeting

Respect, Rights & Real Midwifery The ARM toolkit How do we not only survive but thrive in midwifery? Our winter meeting brings together midwives, students and supporters…

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Latest Campaigns

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Making Modern Service Frameworks: m…

By Catherine Williams, on behalf of the AIMS Campaigns Team Introduction: the Amos Review and the prospect of a Modern Service Framework for maternity The recommendations…

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National maternity and neonatal ser…

By Jo Dagustun on behalf of the AIMS Campaigns Team In this briefing note, Jo offers an account of what has been happening following Wes Streeting’s 2024 commitment to ov…

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Scottish Perinatal Framework: Alter…

AIMS was set to review the document Framework for maternity healthcare professionals to support individualised care for women who choose alternative/non-standard birth ch…

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